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Microeconomics for Business and Marketing

Author

Listed:
  • Peter E. Earl

Abstract

Microeconomics for Business and Marketing is a wide-ranging, innovative textbook which will stimulate students and teachers alike. It will be of particular relevance to students of marketing, commerce and business strategy. Specifically designed with today’s larger class sizes in mind, the book encourages students to question and to develop both analytical and written skills, as well as to use economics as a tool for problem solving.

Suggested Citation

  • Peter E. Earl, 1995. "Microeconomics for Business and Marketing," Books, Edward Elgar Publishing, number 159.
    • Handle: RePEc:elg:eebook:159
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    File URL: http://www.e-elgar.com/shop/isbn/9781852788612
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    Citations

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    Cited by:

    1. Brendan Markey-Towler, 2018. "Salience, chains and anchoring. Reducing complexity and enhancing the practicality of behavioural economics," Journal of Behavioral Economics for Policy, Society for the Advancement of Behavioral Economics (SABE), vol. 2(1), pages 83-90, March.
    2. Gaelle Guirriec & Nicolas Vaillant, 2005. "From Libertinism to Marital Commitment: The Economics of Marital Search with Heterogeneous Agents," Journal of Bioeconomics, Springer, vol. 7(1), pages 85-98, January.
    3. Hans Schenk, 1996. "Bandwagon mergers, international competitiveness, and government policy," Empirica, Springer;Austrian Institute for Economic Research;Austrian Economic Association, vol. 23(3), pages 255-278, October.
    4. Leon Yang Chu & Vernon Ning Hsu & Zuo‐Jun Max Shen, 2005. "An economic lot‐sizing problem with perishable inventory and economies of scale costs: Approximation solutions and worst case analysis," Naval Research Logistics (NRL), John Wiley & Sons, vol. 52(6), pages 536-548, September.
    5. Paul L. Robertson & Tony F. Yu, 2001. "Firm strategy, innovation and consumer demand: a market process approach," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 22(4-5), pages 183-199.
    6. Jordi Sintas & Ercilia Álvarez, 2002. "The Consumption of Cultural Products: An Analysis of the Spanish Social Space," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 26(2), pages 115-138, May.
    7. Earl, Peter E. & Wakeley, Tim, 2010. "Economic perspectives on the development of complex products for increasingly demanding customers," Research Policy, Elsevier, vol. 39(8), pages 1122-1132, October.
    8. Marko Lah & Andrej Sušjan, 1999. "Rationality of Transitional Consumers: A Post Keynesian View," Journal of Post Keynesian Economics, Taylor & Francis Journals, vol. 21(4), pages 589-602, July.
    9. Alexander M. Goulielmos & Ioannis M. Sitzimis, 2014. "The Liberalization process of the Ferry System in Greece, 2001-2014 (August): What are the benefits to users of Aegean Sea Transportation?," SPOUDAI Journal of Economics and Business, SPOUDAI Journal of Economics and Business, University of Piraeus, vol. 64(4), pages 39-66, October-D.
    10. Andrej Susjan & Tjasa Redek, 2008. "Uncertainty and Growth in Transition Economies," Review of Social Economy, Taylor & Francis Journals, vol. 66(2), pages 209-234.
    11. Peter Earl, 2011. "From anecdotes to novels: Reflective inputs for behavioural economics," New Zealand Economic Papers, Taylor & Francis Journals, vol. 45(1-2), pages 5-22.
    12. Brendan Markey-Towler, 2016. "Law of the jungle: firm survival and price dynamics in evolutionary markets," Journal of Evolutionary Economics, Springer, vol. 26(3), pages 655-696, July.
    13. Vaillant, Nicolas G., 2004. "Estimating the time elapsed between ending a relationship and joining a matchmaking agency: Evidence from a French marriage bureau," Journal of Economic Psychology, Elsevier, vol. 25(6), pages 789-802, December.

    More about this item

    Keywords

    Business and Management; Economics and Finance;

    JEL classification:

    • L0 - Industrial Organization - - General
    • D0 - Microeconomics - - General

    Statistics

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