IDEAS home Printed from https://ideas.repec.org/a/zbw/iprjir/214017.html
   My bibliography  Save this article

Sharing killed the AVMSD star: the impossibility of European audiovisual media regulation in the era of the sharing economy

Author

Listed:
  • Ibrus, Indrek
  • Rohn, Ulrike

Abstract

The paper focuses on the challenges that the 'sharing economy' presents to the updating of the European Union's (EU) Audiovisual Media Service Directive (AVMSD), part of the broader Digital Single Market (DSM) strategy of the EU. It suggests that the convergence of media markets and the emergence of video-sharing platforms may make the existing regulative tradition obsolete. It demonstrates an emergent need for regulatory convergence – AVMSD to create equal terms for all technical forms of content distribution. It then shows how the operational logic of video-sharing platforms undermines the AVMSD logic aimed at creating demand for professionally produced European content – leading potentially to the liberalisation of the EU audiovisual services market. Lastly, it argues that the DSM strategy combined with sharing-related network effects may facilitate the evolution of the oligopolistic structure in the EU audiovisual market, potentially harmful for cultural diversity.

Suggested Citation

  • Ibrus, Indrek & Rohn, Ulrike, 2016. "Sharing killed the AVMSD star: the impossibility of European audiovisual media regulation in the era of the sharing economy," Internet Policy Review: Journal on Internet Regulation, Alexander von Humboldt Institute for Internet and Society (HIIG), Berlin, vol. 5(2), pages 1-16.
    • Handle: RePEc:zbw:iprjir:214017
    DOI: 10.14763/2016.2.419
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/214017/1/IntPolRev-2016-2-419.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.14763/2016.2.419?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Katz, Michael L & Shapiro, Carl, 1986. "Product Compatibility Choice in a Market with Technological Progress," Oxford Economic Papers, Oxford University Press, vol. 38(0), pages 146-165, Suppl. No.
    2. Belk, Russell, 2014. "You are what you can access: Sharing and collaborative consumption online," Journal of Business Research, Elsevier, vol. 67(8), pages 1595-1600.
    3. Jan Becker & Michel Clement, 2006. "Dynamics of Illegal Participation in Peer-to-Peer Networks—Why Do People Illegally Share Media Files?," Journal of Media Economics, Taylor & Francis Journals, vol. 19(1), pages 7-32.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Küper, Inken & Edinger-Schons, Laura Marie, 2020. "Is sharing up for sale? Monetary exchanges in the sharing economy," Journal of Business Research, Elsevier, vol. 121(C), pages 223-234.
    2. Akeb, Hakim & Moncef, Btissam & Durand, Bruno, 2018. "Building a collaborative solution in dense urban city settings to enhance parcel delivery: An effective crowd model in Paris," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 119(C), pages 223-233.
    3. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    4. Fan-Chen Tseng & Kuang-Cheng Andy Wang, 2011. "Compatibility Strategies For An Asymmetric Duopoly Considering Network Effects And Market Shares," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 8(04), pages 615-634.
    5. Jose María Martín‐Martín & María S. Ostos‐Rey & Jose A. Salinas‐Fernández, 2019. "Why Regulation Is Needed in Emerging Markets in the Tourism Sector," American Journal of Economics and Sociology, Wiley Blackwell, vol. 78(1), pages 225-254, January.
    6. de Oliveira, Daniel Thomé & Cortimiglia, Marcelo Nogueira, 2017. "Value co-creation in web-based multisided platforms: A conceptual framework and implications for business model design," Business Horizons, Elsevier, vol. 60(6), pages 747-758.
    7. Paolo E. Giordani & Francesco Rullani, 2020. "The Digital Revolution and COVID-19," Working Papers 06, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    8. Heikkinen, Tiina, 2018. "An Equilibrium Framework for the Analysis of a Degrowth Society With Asymmetric Agents, Sharing and Basic Income," Ecological Economics, Elsevier, vol. 148(C), pages 43-53.
    9. Dingju Zhu, 2020. "Big Data based Research on Mechanisms of Sharing Economy Restructuring the World," Papers 2001.08926, arXiv.org.
    10. Emmanuelle Reuter, 2022. "Hybrid business models in the sharing economy: The role of business model design for managing the environmental paradox," Business Strategy and the Environment, Wiley Blackwell, vol. 31(2), pages 603-618, February.
    11. Reme Bjørn-Atle, 2019. "Competition in Markets with Quality Uncertainty and Network Effects," Review of Network Economics, De Gruyter, vol. 18(4), pages 205-242, December.
    12. Christian Bartelheimer, Philipp zur Heiden, Hedda Lüttenberg, Daniel Beverungen, 2021. "Systematizing the Lexicon of Platforms in Information Systems: A Data-Driven Study," Working Papers Dissertations 79, Paderborn University, Faculty of Business Administration and Economics.
    13. Lutz, Christoph & Newlands, Gemma, 2018. "Consumer segmentation within the sharing economy: The case of Airbnb," Journal of Business Research, Elsevier, vol. 88(C), pages 187-196.
    14. Joan Torrent-Sellens & Cristian Salazar-Concha & Pilar Ficapal-Cusí & Francesc Saigí-Rubió, 2021. "Using Digital Platforms to Promote Blood Donation: Motivational and Preliminary Evidence from Latin America and Spain," IJERPH, MDPI, vol. 18(8), pages 1-17, April.
    15. Myriam Ertz & Jonathan Deschênes & Emine Sarigöllü, 2021. "From User to Provider: Switching Over in the Collaborative Economy," Sustainability, MDPI, vol. 13(10), pages 1-21, May.
    16. Valeria Andreoni, 2020. "The Trap of Success: A Paradox of Scale for Sharing Economy and Degrowth," Sustainability, MDPI, vol. 12(8), pages 1-17, April.
    17. Grzegorz Tchorek & Michał Brzozowski & Katarzyna Dziewanowska & Agnieszka Allen & Waldemar Kozioł & Michał Kurtyka & Filip Targowski, 2020. "Social Capital and Value Co-Creation: The Case of a Polish Car Sharing Company," Sustainability, MDPI, vol. 12(11), pages 1-20, June.
    18. Guanqiao Pan & Hongchao Jiang & Qianhui Jin & Tianyi Zhao & Jiajun Wang & Li Wang, 2021. "Study on the Sharing Transportation Based on Game Theory," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
    19. Daisy Bertrand & Pierre-Yves Léo & Jean Philippe, 2019. "The New Go-Between Services: Peer-To-Peer Sharing Platforms In Hospitality Services," Post-Print hal-02299130, HAL.
    20. N. Revenko S. & Н. Ревенко С., 2018. "Новые контуры цифровизации за рубежом и в России: экономика совместного потребления // New Contours of Digitalization Abroad and in Russia: the Economy of Collaborative Consumption," Экономика. Налоги. Право // Economics, taxes & law, ФГОБУ "Финансовый университет при Правительстве Российской Федерации" // Financial University under The Government of Russian Federation, vol. 11(2), pages 103-110.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:iprjir:214017. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://policyreview.info/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.