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The Sustainable Marketing Canvas - A New Decision-Making Tool

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  • Fuduric, Nikolina

Abstract

In many industries there is a growing interest for sustainable marketing strategies. The solutions available today are fragmented and not scalable. To remedy this, the Sustainable Marketing Canvas (SMC) is introduced as a comprehensive tool for developing sustainable strategies. The German outdoor brand VAUDE is presented as a best-practice case study.

Suggested Citation

  • Fuduric, Nikolina, 2020. "The Sustainable Marketing Canvas - A New Decision-Making Tool," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 37(4), pages 50-57.
    • Handle: RePEc:zbw:hsgmrs:276099
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    1. Theißen, Sebastian & Spinler, Stefan, 2014. "Strategic analysis of manufacturer-supplier partnerships: An ANP model for collaborative CO2 reduction management," European Journal of Operational Research, Elsevier, vol. 233(2), pages 383-397.
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