Die Messung des Images einer Store Brand des Lebensmitteleinzelhandels: Entwicklung und Anwendung einer Multi-Item-Skala
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DOI: 10.15459/95451.63
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References listed on IDEAS
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Keywords
Image; Markenimage; theoretisches Konstrukt; Store Brand; Store-Brand-Image; Einkaufsstättenimage; Markenimagemessung; Image-Verhaltens-Relation; MultiItem-Skala; assoziative Markennetzwerke;All these keywords.
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