IDEAS home Printed from https://ideas.repec.org/a/zan/ygzier/v18y2009p129-133.html
   My bibliography  Save this article

Merchandising - modern technique used in the process of goods sales

Author

Listed:
  • Gabriela Boldureanu

    (Universitatea “Petre Andrei”, Iasi, Facultatea de Economie)

  • Teodor Paduraru

    (ACADEMIA ROMÂNA FILIALA IASI, INSTITUTUL DE CERCETARI ECONOMICE SI SOCIALE „GH. ZANE”)

Abstract

Introducing the new forms of sales determined functional changes in organizing the shops and gave an impulse to modernizing the commercial technique by means of merchandising, that means the totality of techniques and previsions necessary to sell the right product in the right place, in the right quantities, at the right time and at the right price. Merchandising is based on the techniques of presenting the products at the sale place, using everything that could be more attractive: conditioning and presentation, fractionation, packing, exposure and display of goods in a special place designed for a certain type of sale. Therefore, in order to determine the consumer to purchase new products, the use of old sales methods is no longer efficient: the new techniques must adjust to the new products.

Suggested Citation

  • Gabriela Boldureanu & Teodor Paduraru, 2009. "Merchandising - modern technique used in the process of goods sales," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 18, pages 129-133.
    • Handle: RePEc:zan:ygzier:v:18:y:2009:p:129-133
    as

    Download full text from publisher

    File URL: http://ices.ro/pdfRePEc/10_BoldureanuG_Paduraru_Merchandising_modern_technique_used_in_the_process_of_goods_sales.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. COZMA MATEI, Diana & NITESCU, Raluca, 2013. "The Importance Of Product Display In The Activity Of Merchandizing," Academica Science Journal, Economica Series, Dimitrie Cantemir University, Faculty of Economical Science, vol. 2(3), pages 64-70, December.
    2. Gabriela Boldureanu & Daniel Boldureanu & Teodor Paduraru & Nicoleta Niculescu, 2011. "Changing organizational culture in terms of information and communications technologies," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 20(1), pages 79-90.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zan:ygzier:v:18:y:2009:p:129-133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Alecu Ionel Ciprian (email available below). General contact details of provider: https://edirc.repec.org/data/icessro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.