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The Importance Of Product Display In The Activity Of Merchandizing

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  • COZMA MATEI, Diana
  • NITESCU, Raluca

Abstract

Merchandising is considered to be an instrument of marketing plan, instrument applied to the sales point. Manufacturers always sought to intervene for: insuring a good visibility of their products, avoiding stock ruptures, obtaining information on sales and favoring advertising campaigns. To obtain a high productivity of space, the retailer seek to maximize the space destined for sales activities. Therefore, organizing the shop and the product space of sale are very important in marketing.

Suggested Citation

  • COZMA MATEI, Diana & NITESCU, Raluca, 2013. "The Importance Of Product Display In The Activity Of Merchandizing," Academica Science Journal, Economica Series, Dimitrie Cantemir University, Faculty of Economical Science, vol. 2(3), pages 64-70, December.
    • Handle: RePEc:tig:journl:v:2:y:2013:i:3:p:64-70
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    References listed on IDEAS

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    1. Gabriela Boldureanu & Teodor Paduraru, 2009. "Merchandising - modern technique used in the process of goods sales," THE YEARBOOK OF THE "GH. ZANE" INSTITUTE OF ECONOMIC RESEARCHES, Gheorghe Zane Institute for Economic and Social Research ( from THE ROMANIAN ACADEMY, JASSY BRANCH), vol. 18, pages 129-133.
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