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The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study)

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  • Alexandru Capatina
  • Adrian Micu
  • Nicoleta Cristache
  • Angela Eliza Micu

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  • Alexandru Capatina & Adrian Micu & Nicoleta Cristache & Angela Eliza Micu, 2017. "The impact of a trend pattern for sustainable marketing budgets on turnover dynamics (a case study)," Contemporary Economics, University of Economics and Human Sciences in Warsaw., vol. 11(3), September.
    • Handle: RePEc:wyz:journl:id:506
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    References listed on IDEAS

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    1. Joop de Boer, 2003. "Sustainability labelling schemes: the logic of their claims and their functions for stakeholders," Business Strategy and the Environment, Wiley Blackwell, vol. 12(4), pages 254-264, July.
    2. Cairns, Georgina & Macdonald, Laura, 2016. "Stakeholder insights on the planning and development of an independent benchmark standard for responsible food marketing," Evaluation and Program Planning, Elsevier, vol. 56(C), pages 109-120.
    3. Rajagopal, 2014. "Organizations and Innovation," Palgrave Macmillan Books, in: Architecting Enterprise, chapter 3, pages 58-86, Palgrave Macmillan.
    4. Robert G. Eccles & Ioannis Ioannou & George Serafeim, 2014. "The Impact of Corporate Sustainability on Organizational Processes and Performance," Management Science, INFORMS, vol. 60(11), pages 2835-2857, November.
    5. Baldassarre, Fabrizio & Campo, Raffaele, 2016. "Sustainability as a marketing tool: To be or to appear to be?," Business Horizons, Elsevier, vol. 59(4), pages 421-429.
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