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How to Tie Everyday Work to Strategy

Author

Listed:
  • Mary Lee Kennedy

    (Harvard Business School Knowledge and Library Services, USA)

  • Malgorzata (Gosia) Stergios

    (Harvard Business School Knowledge and Library Services, USA)

Abstract

The paper describes how Harvard Business School's Knowledge and Library Services (KLS) leveraged the collective knowledge of its employees in formulating, implementing, and evaluating strategy. The organisation was faced with major, disruptive changes in its environment and needed the diverse knowledge and full engagement of all employees to make a series of strategic shifts. The shifts included integrating KLS products and services with the Harvard Business School research and course development process, developing global scope in information resources and expertise, and trading its role as the guardian of books and buildings for the organiser of the School's priority information assets. In order to achieve that, KLS launched the Environmental Scan Program, relying on employees' insights aggregated through social tagging, trend analysis and internal prediction markets tracking emerging trends. KLS also created processes for the collective assessment of strategy and a faster way of turning ideas into new products and services. The paper concludes with an assessment of the approach, pointing to a difficult balance between emergent and collective dimensions of strategy process with its formal, structured facets.

Suggested Citation

  • Mary Lee Kennedy & Malgorzata (Gosia) Stergios, 2009. "How to Tie Everyday Work to Strategy," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 8(04), pages 287-300.
    • Handle: RePEc:wsi:jikmxx:v:08:y:2009:i:04:n:s0219649209002403
    DOI: 10.1142/S0219649209002403
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    References listed on IDEAS

    as
    1. Robert W. Hahn & Paul Tetlock, 2006. "Information Markets: A New Way of Making Decisions," Books, American Enterprise Institute, number 51409, September.
    2. Justin Wolfers & Eric Zitzewitz, 2006. "Prediction Markets in Theory and Practice," NBER Working Papers 12083, National Bureau of Economic Research, Inc.
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