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Offensive and Defensive Corporate Entrepreneurship: Learning to Think Like an Outsider

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  • Prescott C. Ensign

    (Schlegel Centre for Entrepreneurship & Social Innovation, Lazaridis School of Business and Economics, Wilfrid Laurier University, 75 University Ave West, Waterloo, Ontario N2L 3C5, Canada)

  • Nicholas P. Robinson

    (Faculty of Law, McGill University, Montréal, Québec, Canada)

Abstract

This conceptual study describes an approach to corporate entrepreneurship using an outsider perspective – learning to think like an outsider. Three propositions using this perspective are examined in the context of offensive and defensive corporate entrepreneurship. The impact of market conditions on entrepreneurship are used as a basis for developing these propositions. Finally, we investigate the factors that have a significant impact on the success of entrepreneurial efforts by the firm. These variables include: processes, values, resources, organizational structure, corporate culture, and leadership. We use examples of how mature corporations have responded, with particular attention to the changes confronted by Research In Motion (RIM).

Suggested Citation

  • Prescott C. Ensign & Nicholas P. Robinson, 2016. "Offensive and Defensive Corporate Entrepreneurship: Learning to Think Like an Outsider," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 169-191, June.
    • Handle: RePEc:wsi:jecxxx:v:24:y:2016:i:02:n:s0218495816500072
    DOI: 10.1142/S0218495816500072
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    Cited by:

    1. Pål Børing, 2020. "Effect of Firms’ Age on Their Use of Highly Skilled Workers," LABOUR, CEIS, vol. 34(2), pages 137-153, June.
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    3. Bob Bastian & Antonella Zucchella, 2022. "Entrepreneurial metacognition: a study on nascent entrepreneurs," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1775-1805, December.

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