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Does Perceptual Acuity Matter? — An Investigation Of Entrepreneurial Orientation, Perceptual Acuity, And Firm Performance

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  • ZHI TANG

    (Rochester Institute of Technology, E. Philip Saunders College of Business, 108 Lomb Memorial Drive, Rochester, NY, 14623-5608, USA)

  • SANDRA ROTHENBERG

    (Rochester Institute of Technology, E. Philip Saunders College of Business, 108 Lomb Memorial Drive, Rochester, NY, 14623-5608, USA)

Abstract

One critical proposition in normative strategic management research is that an accurate perception of the environment by top managers is a prerequisite to attaining better organizational performance. However, recent entrepreneurship studies suggest that entrepreneurs are often leading or even causing environmental changes, and thus they may perceive greater industrial instability than there actually is. In this project, we examine if an over-perception of industrial instability exists among entrepreneurs. If it does, which perceptual mode (accurate perception versus over-perception) will benefit firm performance? We conducted the study in a highly volatile environment — China — and found that entrepreneurial orientation (EO) had an inverse U-shape relationship with perceptual acuity of industrial instability, indicating that a greater level of EO indeed led to an over-perception of industrial instability. However, we found that although perceptual acuity of industrial instability improved firm sales, it was negatively associated with organizational effectiveness evaluated by top managers. Additional analyses were conducted and implications were provided in the end.

Suggested Citation

  • Zhi Tang & Sandra Rothenberg, 2009. "Does Perceptual Acuity Matter? — An Investigation Of Entrepreneurial Orientation, Perceptual Acuity, And Firm Performance," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 79-102.
  • Handle: RePEc:wsi:jecxxx:v:17:y:2009:i:01:n:s0218495809000278
    DOI: 10.1142/S0218495809000278
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    References listed on IDEAS

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    Cited by:

    1. Tingting He & Paul R. Jackson, 2015. "Empirical Study of Trust in Chinese Organizations: Joint Venture versus State-Owned Enterprise," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 23(02), pages 139-166, June.
    2. Rodney C. Runyan & Baoshan Ge & Baobao Dong & Jane L. Swinney, 2012. "Entrepreneurial Orientation in Cross–Cultural Research: Assessing Measurement Invariance in the Construct," Entrepreneurship Theory and Practice, , vol. 36(4), pages 819-836, July.
    3. Prescott C. Ensign & Nicholas P. Robinson, 2016. "Offensive and Defensive Corporate Entrepreneurship: Learning to Think Like an Outsider," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 169-191, June.

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