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Cognitive Model Of Entrepreneurship And Its Reflection In Education

Author

Listed:
  • DENISS OJASTU

    (BI Norwegian Business School, N-0442 Oslo, Norway)

  • RICHARD CHIU

    (BI Norwegian Business School, N-0442 Oslo, Norway)

  • PER INGVAR OLSEN

    (BI Norwegian Business School, N-0442 Oslo, Norway)

Abstract

This paper employs a novel method for assessing the appropriateness of different types of entrepreneurial education. With the help of cognitive mapping as a research tool, it visualizes entrepreneurship as a skill-and-attitude-demanding activity and compares a generated model of required entrepreneurship capabilities derived from cognitive mapping of engaged entrepreneurs, with mapping of three Scandinavian graduate programmes in entrepreneurship; at BI Norwegian Business School, University of Oslo and Lund University. The cognitive maps are discussed and compared, focusing on elements that are under- or over-represented in the programmes when compared to our model. Based on our findings, a number of recommendations to people involved in creating and managing entrepreneurship programs are proposed: More attention to selection of students with appropriate attitudes, increased attention to certain under-represented topics (employee management, social networks, marketing and sales skills), more application of experiential and networking approaches, and increased focus on self-learning.

Suggested Citation

  • Deniss Ojastu & Richard Chiu & Per Ingvar Olsen, 2011. "Cognitive Model Of Entrepreneurship And Its Reflection In Education," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 19(04), pages 397-434.
    • Handle: RePEc:wsi:jecxxx:v:19:y:2011:i:04:n:s0218495811000817
    DOI: 10.1142/S0218495811000817
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    References listed on IDEAS

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    1. A. Fayolle, 2007. "Handbook of Research in Entrepreneurship Education," Post-Print halshs-00275633, HAL.
    2. A. Fayolle, 2007. "Handbook of Research in Entrepreneurship Education," Post-Print halshs-00312071, HAL.
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    Cited by:

    1. Haromszeki Łukasz, 2016. "The Cultural Inheritance of Abilities and Skills in Entrepreneurship Domain as a Determinant of Organizational Leadership," Journal of Intercultural Management, Sciendo, vol. 8(1), pages 31-49, January.
    2. Borsi, Balázs & Dőry, Tibor, 2015. "A vállalkozóképzés nemzetközi trendjei és a vállalkozói készségek egyetemi fejlesztése. A Széchenyi István Egyetem tudásvállalkozás-fejlesztési programjának tapasztalatai [International trends of e," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(7), pages 835-852.
    3. Jeffrey Overall & Sean Wise, 2016. "The Antecedents of Entrepreneurial Success: A Mixed Methods Approach," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 24(03), pages 209-241, September.
    4. Kai Hockerts, 2015. "A Cognitive Perspective on the Business Case for Corporate Sustainability," Business Strategy and the Environment, Wiley Blackwell, vol. 24(2), pages 102-122, February.
    5. Susan Mueller & Taiga Brahm & Heidi Neck, 2015. "Service Learning in Social Entrepreneurship Education: Why Students Want to Become Social Entrepreneurs and How to Address Their Motives," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 23(03), pages 357-380, September.
    6. Lubna Rashid, 2019. "Entrepreneurship Education and Sustainable Development Goals: A literature Review and a Closer Look at Fragile States and Technology-Enabled Approaches," Sustainability, MDPI, vol. 11(19), pages 1-23, September.

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