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How do Multinationals Exploit Technologies in the Global Market?

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  • Jun Na

    (Business School, Chengdu University of Information Technology, Longquanyi, Chengdu 610103, P. R. China)

  • Yao Sun

    (#x2020;School of Economics, Sichuan University, Chengdu, Sichuan 610064, P. R. China)

Abstract

The intention of this paper is to give an overview on the issue of technology exploitation within the context of globalization. Multinational companies which have extended business to the global market have more options regarding utilization of their technologies, thus having greater motivation and more chances for development. However, the global context also complicates technology exploitation. In this paper, we first address what technology exploitation means and the patterns of technology exploitation for multinational companies. Then, the benefits and risks of internationally exploiting technologies are discussed. Next, we shed light on some factors influencing the decision on technology exploitation patterns. Moreover, conceptual models helping firms’ option on technology exploitation pattern from perspectives of cost effectiveness and risk aversion are presented. By focusing on the technology exploitation patterns in the global market, this study holds several implications for the multinational companies to manage their efforts on realization of commercial value of technologies.

Suggested Citation

  • Jun Na & Yao Sun, 2016. "How do Multinationals Exploit Technologies in the Global Market?," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 13(03), pages 1-29, June.
    • Handle: RePEc:wsi:ijitmx:v:13:y:2016:i:03:n:s0219877016400046
    DOI: 10.1142/S0219877016400046
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