When To Call The Customer? Timing Of Customer Involvement In The Development Of New Products And Services
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DOI: 10.1142/S1363919619500555
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- Lu, Keying & Zou, Tengjian & Du, Jian, 2024. "Two forms of customer involvement and new product development performance in the digital context: The moderating role of new product development stage," Technovation, Elsevier, vol. 134(C).
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Keywords
Customer involvement; products; services; stages of development;All these keywords.
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