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Assessing Some Important Factors To Reduce Obstacles In Product Innovation

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Listed:
  • MARCELO SEIDO NAGANO

    (School of Engineering at São Carlos, University of São Paulo, Brazil)

  • JULIANO PAVANELLI STEFANOVITZ

    (School of Engineering at São Carlos, University of São Paulo, Brazil)

  • TOR GUIMARAES

    (Jesse E. Owen Chair of Excellence, Tennessee Tech University, Cookeville, TN 38505, USA)

Abstract

The need for effective and efficient Product Innovation (PI) is a great challenge for organisations in today’s hypercompetitive global markets. Many research studies addressed problems/obstacles to successful PI from various perspectives. Many other studies proposed factors to help companies mitigate such problems. Here, the primary objective is to propose an integrated model, to empirically test this model, and get insights about which factors, if managed appropriately, will help reduce the obstacles to PI in practice. A questionnaire was developed, pilot tested, and used to collect data from 47 PI managers. The results support the theoretical importance of a formal PI process, characteristics of the company environment, and the availability of specific resources as important factors to reduce obstacles to company PI. Based on the results recommendations are made to practitioners and researchers in this important area.

Suggested Citation

  • Marcelo Seido Nagano & Juliano Pavanelli Stefanovitz & Tor Guimaraes, 2016. "Assessing Some Important Factors To Reduce Obstacles In Product Innovation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-29, April.
    • Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:03:n:s1363919616500225
    DOI: 10.1142/S1363919616500225
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    More about this item

    Keywords

    Product innovation; product development; success factors; process management; organisation environment; required resources;
    All these keywords.

    JEL classification:

    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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