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The Importance Of Inter-Temporal Integration In New Product Development

Author

Listed:
  • YEOLAN LEE

    (Department of Management, Marketing & IS, University of Alabama in Huntsville, 301 Sparkman Dr NW, Huntsville, AL 35899, USA)

  • WILLIAM I. MACKENZIE

    (Department of Management, Marketing & IS, University of Alabama in Huntsville, 301 Sparkman Dr NW, Huntsville, AL 35899, USA)

  • ERIC A. FONG

    (Department of Management, Marketing & IS, University of Alabama in Huntsville, 301 Sparkman Dr NW, Huntsville, AL 35899, USA)

  • J. DANIEL SHERMAN

    (Department of Management, Marketing & IS, University of Alabama in Huntsville, 301 Sparkman Dr NW, Huntsville, AL 35899, USA)

Abstract

According to the knowledge-based view (KBV), knowledge is a valuable resource that can lead to a competitive advantage. However, in industries where codified knowledge is used in developing successive iterations of products, codified knowledge has the potential to become obsolete over time and thus can also be an impediment to innovation. Using cycle-time (competitor comparison) as a performance measure, we find that inter-temporal integration — organisational practices designed to transfer tacit knowledge between former and current employees in successive new product development projects (NPDS) — enables a firm to effectively utilize codified knowledge to enhance product development cycle-time performance. Furthermore, using dysfunctional design change frequency as a performance measure, we find that inter-temporal integration has a negative relationship to this variable, but the relationship is stronger when knowledge codification is high. The results provide evidence of an important boundary condition to the benefit of codified knowledge in new product innovation.

Suggested Citation

  • Yeolan Lee & William I. Mackenzie & Eric A. Fong & J. Daniel Sherman, 2016. "The Importance Of Inter-Temporal Integration In New Product Development," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-23, April.
    • Handle: RePEc:wsi:ijimxx:v:20:y:2016:i:03:n:s1363919616500213
    DOI: 10.1142/S1363919616500213
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    References listed on IDEAS

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