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Service Business Model And Service Innovativeness

Author

Listed:
  • COLIN C. J. CHENG

    (Department of Marketing and Distribution Management, National Kaohsiung First University of Science and Technology, 2 Jhuoyue Rd., Nanzih, Kaohsiung City, 811, Taiwan)

  • ERIC C. C. SHIU

    (Birmingham Business School, University of Birmingham, University House, Birmingham, B15 2TT, UK)

  • JOHN A. DAWSON

    (Business School, University of Edinburgh, 29 Buccleuch Place, Edinburgh, EH8 9JS, UK)

Abstract

Service innovativeness has been hailed as a key success factor in being able to differentiate a new service from its competing offerings. In spite of a number of literatures suggesting the impact that a service business model can have on service innovativeness, no comprehensive and empirical study has examined the relationship between the distinctive design themes of a service business model and service innovativeness. This paper fills the research gap by conducting a series of pilot tests and then the subsequent questionnaire survey on top service firms in Taiwan. Results based on 211 responding service firms indicate that the novelty-centred business model has a U-shaped effect on service innovativeness, while the efficiency-centred business model has an inverted U-shaped effect on service innovativeness. Theoretical and managerial implications of these key findings are discussed.

Suggested Citation

  • Colin C. J. Cheng & Eric C. C. Shiu & John A. Dawson, 2014. "Service Business Model And Service Innovativeness," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(02), pages 1-22.
    • Handle: RePEc:wsi:ijimxx:v:18:y:2014:i:02:n:s1363919614500133
    DOI: 10.1142/S1363919614500133
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    Cited by:

    1. Ali Moghadamzadeh & Pejman Ebrahimi & Soodabeh Radfard & Aidin Salamzadeh & Datis Khajeheian, 2020. "Investigating the Role of Customer Co-Creation Behavior on Social Media Platforms in Rendering Innovative Services," Sustainability, MDPI, vol. 12(17), pages 1-20, August.
    2. Raphaël Maucuer & Alexandre Renaud, 2019. "Business Model Research: A Bibliometric Analysis of Origins and Trends," Post-Print hal-01918188, HAL.

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