IDEAS home Printed from https://ideas.repec.org/a/wsi/ijimxx/v17y2013i04ns1363919613500114.html
   My bibliography  Save this article

The Willingness Of A Customer To Co-Create Innovative, Technology-Based Services: Conceptualisation And Measurement

Author

Listed:
  • MATTHIAS HANDRICH

    (EBS University for Business and Law, EBS Business School, Rheingaustraße 1, 65375 Oestrich-Winkel, Germany)

  • SVEN HEIDENREICH

    (EBS University for Business and Law, EBS Business School, Rheingaustraße 1, 65375 Oestrich-Winkel, Germany)

Abstract

Customer co-creation is a phenomenon, whose relevance for innovative technology-based services (TBS) has been acknowledged both by scientific and management practice. However, empirical research on this topic is scarce. Above all others, the lack of a good metric for this construct to establish a common ground for empirical research has hampered progress to date. Thus, the purpose of this paper is to develop and test a construct measuring the willingness of a customer to engage in co-creation (hereafer, WCC) of innovative, TBS.This article provides a thorough literature review on customer co-creation, proposes a scale to measure the willingness to co-create (WCC) innovative, TBS and reports the results of a validation process using expert judges, an exploratory and confirmatory factor analysis. The results of our studies show that the scale has good psychometric properties and that its relationships with other constructs and consumer adoption behaviour conform to theoretical expectations.

Suggested Citation

  • Matthias Handrich & Sven Heidenreich, 2013. "The Willingness Of A Customer To Co-Create Innovative, Technology-Based Services: Conceptualisation And Measurement," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1-36.
    • Handle: RePEc:wsi:ijimxx:v:17:y:2013:i:04:n:s1363919613500114
    DOI: 10.1142/S1363919613500114
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S1363919613500114
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S1363919613500114?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. ., 2008. "Market-Supportive Institutions," Chapters, in: Institutions and Development, chapter 3, Edward Elgar Publishing.
    2. anonymous, 2008. "Vacancy and abandonment: tackling the problem," Community Reinvestment Report, Federal Reserve Bank of Cleveland, issue Win.
    3. van Damme, E.E.C., 2008. "Eerlijk spel," Other publications TiSEM 0c961413-226b-4091-8f8a-1, Tilburg University, School of Economics and Management.
    4. Otca & Caf, . "Getting to know the Amazon - Path of Orellana," Books, CAF Development Bank Of Latinamerica, number 512.
    5. ., 2008. "Competitive Markets and Price Regulation," Chapters, in: Microeconomic Policy, chapter 4, Edward Elgar Publishing.
    6. Hastuti & Sudarno Sumarto & Asep Suryahadi & Sulton Mawardi & Bambang Sulaksono & Akhmadi & Silvia Devina & Rima Prama Artha & Ratna Dewi & Joni Saputra & Heri Rubianto & Laode Udin & Kate Weatherley , 2008. "The Effectiveness of the Raskin Program," Development Economics Working Papers 22530, East Asian Bureau of Economic Research.
    7. anonymous, 2008. "Did you know? A primer on credit default swaps," Financial Update, Federal Reserve Bank of Atlanta, vol. 21(2).
    8. AfDB AfDB, 2008. "List of Working Paper Series (1 - 95)," Working Paper Series 356, African Development Bank.
    9. Geetika & Tanuj Nandan & Ashwani Kr. Upadhyay, 2008. "Internet Banking in India: Issues and Prospects," The IUP Journal of Bank Management, IUP Publications, vol. 0(2), pages 47-61, May.
    10. Itf, 2008. "Biofuels: Linking Support to Performance," OECD/ITF Joint Transport Research Centre Discussion Papers 2008/7, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hussain, Ali & Abid, Muhammad Farrukh & Shamim, Amjad & Ting, Ding Hooi & Toha, Md Abu, 2023. "Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?," Journal of Retailing and Consumer Services, Elsevier, vol. 70(C).
    2. Fan Zhang & Huan Li & Zewei Xue & Jiaxun He, 2024. "How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 632-648, November.
    3. Laurence Bell, 2019. "Service Quality as an Antecedent to Engagement in Co-Creation of Value in the Healthcare Industry," Eurasian Journal of Business and Management, Eurasian Publications, vol. 7(4), pages 10-20.
    4. Sugathan, Praveen & Ranjan, Kumar Rakesh & Mulky, Avinash G., 2017. "Atypical Shifts Post-failure: Influence of Co-creation on Attribution and Future Motivation to Co-create," Journal of Interactive Marketing, Elsevier, vol. 38(C), pages 64-81.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Miller, Nathan H., 2014. "Modeling the effects of mergers in procurement," International Journal of Industrial Organization, Elsevier, vol. 37(C), pages 201-208.
    2. Silva Junior, Daniel, 2013. "Impacts of biodiesel on the Brazilian fuel market," Energy Economics, Elsevier, vol. 36(C), pages 666-675.
    3. Jianxin Wu & Yanrui Wu & Bing Wang, 2016. "The greenness of Chinese cities: carbon dioxide emission and its determinants," Journal of the Asia Pacific Economy, Taylor & Francis Journals, vol. 21(3), pages 378-396, July.
    4. Fei Xiong & Yun Liu & Zhenjiang Zhang, 2011. "Dynamics With Co-Evolution Of Individual Inclination And Opinion," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 22(01), pages 51-62.
    5. Beata Bierut, 2013. "Global liquidity as an early warning indicator of asset price booms: G5 versus broader measures," DNB Working Papers 377, Netherlands Central Bank, Research Department.
    6. Corsetti, Giancarlo & Simonelli, Saverio & Acconcia, Antonio, 2015. "The Consumption Response to Liquidity-Enhancing Transfers: Evidence from Italian Earthquakes," CEPR Discussion Papers 10698, C.E.P.R. Discussion Papers.
    7. Ila Patnaik & Ajay Shah, 2009. "The difficulties of the Chinese and Indian exchange rate regimes," European Journal of Comparative Economics, Cattaneo University (LIUC), vol. 6(1), pages 157-173, June.
    8. Franz Tödtling & Alexander Auer, 2021. "Knowledge bases, innovation and multi-scalar relationships: which kind of territorial boundedness of industrial clusters?," Chapters, in: Dirk Fornahl & Nils Grashof (ed.), The Globalization of Regional Clusters, chapter 7, pages 163-188, Edward Elgar Publishing.
    9. Robert S. Chirinko & Daniel J. Wilson, 2023. "Job Creation Tax Credits, Fiscal Foresight, and Job Growth: Evidence from US States," National Tax Journal, University of Chicago Press, vol. 76(3), pages 481-523.
    10. Banse, M. & Sorda, G., 2010. "Impact of Different Biofuel Policy Options on Agricultural Production and Land Use in Germany," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45, March.
    11. Eurosystem Household Finance and Consumption Network, 2013. "The Eurosystem Household Finance and Consumption Survey - Methodological report," Statistics Paper Series 1, European Central Bank.
    12. Qiaojun Shu & Weifan Wang & Yiqiao Wang, 2017. "A new sufficient condition for a tree T to have the (2, 1)-total number $$\Delta +1$$ Δ + 1," Journal of Combinatorial Optimization, Springer, vol. 33(3), pages 1011-1020, April.
    13. Dwivedi, Abhishek & Merrilees, Bill, 2013. "Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity," Australasian marketing journal, Elsevier, vol. 21(2), pages 75-84.
    14. Calvo, Guillermo, 2012. "Financial crises and liquidity shocks a bank-run perspective," European Economic Review, Elsevier, vol. 56(3), pages 317-326.
    15. William Stafford & Adrian Lotter & Alan Brent & Graham von Maltitz, 2017. "Biofuels technology: A look forward," WIDER Working Paper Series 087, World Institute for Development Economic Research (UNU-WIDER).
    16. Stepan Zemtsov & Vera Barinova & Alexey Pankratov & Evgeniy Kutsenko, 2016. "Potential High-Tech Ñlusters in Russian Regions: From Current Policy to New Growth Areas," Foresight and STI Governance (Foresight-Russia till No. 3/2015), National Research University Higher School of Economics, vol. 10(3), pages 34-52.
    17. Saunders, Caroline & Kaye-Blake, William & Marshall, Liz & Greenhalgh, Suzie & de Aragao Pereira, Mariana, 2009. "Impacts of a United States' biofuel policy on New Zealand's agricultural sector," Energy Policy, Elsevier, vol. 37(9), pages 3448-3454, September.
    18. Simone Melchionna & Umberto Marini Bettolo Marconi, 2013. "Simulating Nanofluids Via The Weighted Density Lattice Boltzmann Approach," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 24(12), pages 1-7.
    19. M. Reza Shaebani & Tamás Unger & János Kertész, 2009. "Generation Of Homogeneous Granular Packings: Contact Dynamics Simulations At Constant Pressure Using Fully Periodic Boundaries," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 20(06), pages 847-867.
    20. Pangaribowo, Evita Hanie, 2012. "The Impact of ‘Rice for the Poor’ on Household Consumption," 2012 Conference (56th), February 7-10, 2012, Fremantle, Australia 124358, Australian Agricultural and Resource Economics Society.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijimxx:v:17:y:2013:i:04:n:s1363919613500114. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijim/ijim.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.