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Open Innovation And Its Effectiveness To Embrace Turbulent Environments

Author

Listed:
  • FIONA M. SCHWEITZER

    (Upper Austria University of Applied Sciences, School of Engineering and Environmental Sciences, Degree Program of Innovation and Product Management, Stelzhamerstraße 23, 4600 Wels, Austria)

  • OLIVER GASSMANN

    (University of St. Gallen, Institute of Technology Management, Dufourstrasse 40a, 9000, St. Gallen, Switzerland)

  • KURT GAUBINGER

    (Upper Austria University of Applied Sciences, School of Engineering and Environmental Sciences, Degree Program of Innovation and Product Management, Stelzhamerstraße 23, 4600 Wels, Austria)

Abstract

The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies assist companies in navigating through turbulent times. Empirical testing of this assumption in a sample of 101 manufacturing firms indicates that open innovation activities are more important in turbulent than in non-turbulent markets and that supplier integration is vital when technological turbulence is high, whilst customer integration is critical in environments characterized by high market turbulence. From a practical point of view, these findings highlight the importance of stakeholder integration in the innovation process and provide details on the successful implementation of this strategy under different environmental settings.

Suggested Citation

  • Fiona M. Schweitzer & Oliver Gassmann & Kurt Gaubinger, 2011. "Open Innovation And Its Effectiveness To Embrace Turbulent Environments," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 15(06), pages 1191-1207.
    • Handle: RePEc:wsi:ijimxx:v:15:y:2011:i:06:n:s1363919611003702
    DOI: 10.1142/S1363919611003702
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    Citations

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    Cited by:

    1. Bahemia, Hanna & Sillince, John & Vanhaverbeke, Wim, 2018. "The timing of openness in a radical innovation project, a temporal and loose coupling perspective," Research Policy, Elsevier, vol. 47(10), pages 2066-2076.
    2. Lu Cheng, 2022. "The Effects of Open Innovation at the Network Level," Sustainability, MDPI, vol. 14(23), pages 1-23, November.
    3. Hezam Haidar & Karine Evrard Samuel & Jean-François Boujut, 2019. "Influential factors of initiating open innovation collaboration between universities and SMEs: Systematic Literature Review," Post-Print hal-02184337, HAL.
    4. Livio Cricelli & Marco Greco & Michele Grimaldi, 2016. "Assessing The Open Innovation Trends By Means Of The Eurostat Community Innovation Survey," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(03), pages 1-30, April.
    5. Mario Barchi & Marco Greco, 2018. "Negotiation in Open Innovation: A Literature Review," Group Decision and Negotiation, Springer, vol. 27(3), pages 343-374, June.
    6. Joon Mo Ahn & Letizia Mortara & Tim Minshall, 2018. "Dynamic capabilities and economic crises: has openness enhanced a firm's performance in an economic downturn?," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 27(1), pages 49-63.
    7. Belén Payán‐Sánchez & José Antonio Plaza‐Úbeda & Miguel Pérez‐Valls & Eva Carmona‐Moreno, 2018. "Social Embeddedness for Sustainability in the Aviation Sector," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(4), pages 537-553, July.
    8. Jin, Chenglin & Liu, Along & Liu, Hefu & Gu, Jibao & Shao, Meng, 2022. "How business model design drives innovation performance: The roles of product innovation capabilities and technological turbulence," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    9. Alexander Lang & Anna-Teresa Tesch & Udo Lindemann, 2017. "Opening Up The R&D Process Is Risky — How Far Do You Have To Go In Order To Beat Your Competitors?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(05), pages 1-21, June.
    10. Greco, Marco & Grimaldi, Michele & Cricelli, Livio, 2016. "An analysis of the open innovation effect on firm performance," European Management Journal, Elsevier, vol. 34(5), pages 501-516.
    11. Andreas Braun & Laura Bockelmann, 2016. "An Individual Perspective On Open Innovation Capabilities In The Context Of Haute Cuisine," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-24, January.
    12. Marullo, Cristina & Ahn, Joon Mo & Martelli, Irene & Di Minin, Alberto, 2022. "Open for innovation: An improved measurement approach using item response theory," Technovation, Elsevier, vol. 109(C).
    13. Shalom Levy & Itzhak Tabatchnik & Sagi Akron, 2019. "Product success implications of distant innovative knowledge," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(1), pages 69-88, March.
    14. Zacharias, Nicolas A. & Daldere, Dace & Winter, Christian G.H., 2020. "Variety is the spice of life: How much partner alignment is preferable in open innovation activities to enhance firms’ adaptiveness and innovation success?," Journal of Business Research, Elsevier, vol. 117(C), pages 290-301.
    15. Chu, Zhaofang & Wang, Qiang & Lai, Fujun & Collins, Brian J., 2019. "Managing interdependence: Using Guanxi to cope with supply chain dependency," Journal of Business Research, Elsevier, vol. 103(C), pages 620-631.

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