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Proactive Involvement Of Consumers In Innovation: Selecting Appropriate Techniques

Author

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  • KAREN L. JANSSEN

    (Institute for Science, Innovation and Society, Radboud University Nijmegen, P.O. Box 9010, 6500GL, Nijmegen, The Netherlands)

  • BEN DANKBAAR

    (Nijmegen School of Management, Radboud University Nijmegen, P.O. Box 9108, 6500 HK Nijmegen, The Netherlands)

Abstract

There are many techniques for the involvement of consumers to support the development of innovations, but knowledge is lacking in the appropriateness of different techniques in various situations. This is, especially, true for consumer involvement in radical innovation. This paper presents the requirements of consumer involvement in different situations, covering the two main phases of the development process, and specified for three types of radical product innovation. Based on a review of literature, we identified four characteristics of consumers-involvement techniques and developed a mix of differentiating characteristics for six situations in the new product development, which form the basis of a model to select the appropriate techniques. We then evaluated this model by using a historical comparative case-study approach. This paper contributes to the understanding of the appropriateness of different techniques for the proactive involvement of consumers to support the development of radical product innovations.

Suggested Citation

  • Karen L. Janssen & Ben Dankbaar, 2008. "Proactive Involvement Of Consumers In Innovation: Selecting Appropriate Techniques," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 12(03), pages 511-541.
    • Handle: RePEc:wsi:ijimxx:v:12:y:2008:i:03:n:s1363919608002047
    DOI: 10.1142/S1363919608002047
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    Citations

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    Cited by:

    1. Meinel, Martin & Eismann, Tobias T. & Baccarella, Christian V. & Fixson, Sebastian K. & Voigt, Kai-Ingo, 2020. "Does applying design thinking result in better new product concepts than a traditional innovation approach? An experimental comparison study," European Management Journal, Elsevier, vol. 38(4), pages 661-671.
    2. Stephen Fox, 2016. "Dismantling The Box — Applying Principles For Reducing Preconceptions During Ideation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(06), pages 1-27, August.
    3. Granato, Giulia & Fischer, Arnout R.H. & van Trijp, Hans C.M., 2022. "“Misalignments between users and designers as source of inspiration: A novel hybrid method for physical new product development”," Technovation, Elsevier, vol. 111(C).
    4. Kaja Prystupa-Rządca & Justyna Starostka, 2015. "Customer Involvement in the Game Development Process," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 11(3), pages 43-66.
    5. Albors-Garrigos, Jose, 2020. "Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    6. Zhang, Hao & Liang, Xiaoning & Moon, Hakil, 2020. "Fashion cewebrity involvement in new product development: Scale development and an empirical study," Journal of Business Research, Elsevier, vol. 120(C), pages 321-329.
    7. Jordan Robert Gamble & Michael Brennan & Rodney Mcadam, 2016. "A Contemporary And Systematic Literature Review Of User-Centric Innovation: A Consumer Perspective," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(01), pages 1-45, January.
    8. Yuk, Hyeyeon & Garrett, Tony C., 2023. "Does customer participation moderate the effects of innovation on cost-based financial performance? An examination of different forms of customer participation," Journal of Business Research, Elsevier, vol. 156(C).

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