Long-run Strategic Advertising and Short-run Bertrand Competition
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DOI: 10.1142/S0219198915400149
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More about this item
Keywords
Advertising; externalities; average rewards; equilibria; 91A10; 91A15; 91A25; 90B60;All these keywords.
JEL classification:
- B4 - Schools of Economic Thought and Methodology - - Economic Methodology
- C0 - Mathematical and Quantitative Methods - - General
- C6 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling
- C7 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory
- D5 - Microeconomics - - General Equilibrium and Disequilibrium
- D7 - Microeconomics - - Analysis of Collective Decision-Making
- M2 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics
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