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Geely Automotive's Acquisition of Volvo

Author

Listed:
  • Yuanyi Amy Chen

    (University of Tennessee, USA)

  • Xinran Joyce Wang

    (University of Tennessee, USA)

  • Michael N. Young

    (Department of Management, Hong Kong Baptist University, Hong Kong)

Abstract

The case describes Geely Automotive's strategy to grow from an unknown Chinese refrigerator manufacturer into a global international player. A big step toward Geely's internationalization was its acquisition of Volvo Car Corporation in 2010. The acquisition prompted the largest profits and most intense technology transfer in Geely's history. But it also created conflicts between the two merging organizations including differences over leadership style, resource sharing, and branding strategy. The case discusses the synergies and challenges encountered by Geely and Volvo and illustrates the details of the acquisition. The case also provides lessons for other enterprises from emerging economies that are increasingly wishing to expand to well-developed markets such as America and Europe.

Suggested Citation

  • Yuanyi Amy Chen & Xinran Joyce Wang & Michael N. Young, 2015. "Geely Automotive's Acquisition of Volvo," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 183-202, June.
    • Handle: RePEc:wsi:acrjxx:v:19:y:2015:i:01:n:s0218927515500078
    DOI: 10.1142/S0218927515500078
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    Cited by:

    1. Victor Ming Tak Ng & Emily Guohua Huang & Michael N. Young, 2019. "Should I stay or should I go? understanding employees’ decisions to leave after mergers in Hong Kong’s banking industry," Asia Pacific Journal of Management, Springer, vol. 36(4), pages 1023-1051, December.
    2. Zhang, Hongjuan & Young, Michael N. & Tan, Justin & Sun, Weizheng, 2018. "How Chinese companies deal with a legitimacy imbalance when acquiring firms from developed economies," Journal of World Business, Elsevier, vol. 53(5), pages 752-767.
    3. Zheng, Qiuxia & Noorderhaven, Niels & Du, Jian, 2022. "Making the unlikely marriage work: The integration process of Chinese strategic asset-seeking acquisitions," Journal of World Business, Elsevier, vol. 57(3).

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