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Bridge: The Missing Link

Author

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  • Sanjay Mohapatra

    (Xavier Institute of Management, Bhubaneswar, India)

  • Lokesh Sabharwal

    (Xavier Institute of Management, Bhubaneswar, India)

  • Ankita Sood Sabharwal

    (Xavier Institute of Management, Bhubaneswar, India)

Abstract

This case illustrates how a social entrepreneur can come up with innovative and creative ideas which can benefit all stakeholders. It focuses on the education sector, its problems and the lacuna where the BRIDGE has tried to fit in. The case emphasises on the decisions which the founding members had to make when it comes to the mode of delivering their idea which finally took the shape of an Education Megafest. It also underscores the decisions that were taken by these people in the course of organizing the Education Megafest of a large scale. Everything from idea conceptualization to branding of the event was done in a matter of six months and saw a turnover of around 6000 students. The case can be taught in social entrepreneurship courses to illustrate social entrepreneur chain management with community participation.

Suggested Citation

  • Sanjay Mohapatra & Lokesh Sabharwal & Ankita Sood Sabharwal, 2013. "Bridge: The Missing Link," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 17(01), pages 181-198.
    • Handle: RePEc:wsi:acrjxx:v:17:y:2013:i:01:n:s0218927513500089
    DOI: 10.1142/S0218927513500089
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    Cited by:

    1. Sanjay Mohapatra, 2021. "Human and computer interaction in information system design for managing business," Information Systems and e-Business Management, Springer, vol. 19(1), pages 1-11, March.

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