IDEAS home Printed from https://ideas.repec.org/a/wly/sustdv/v13y2005i3p166-176.html
   My bibliography  Save this article

New thinking in international trade? A case study of The Day Chocolate Company

Author

Listed:
  • Bob Doherty

    (Liverpool John Moores University, UK)

  • Sophi Tranchell

    (The Day Chocolate Company)

Abstract

This paper explores the experience of The Day Chocolate Company (Day) in connecting small-scale cocoa farmers more directly into global markets by making the farmers significant shareholders, and therefore equity owners, within this fair trade company. It examines how Day combines both social and business goals, thus providing an alternative model to conventional international trade. The paper investigates the positive impacts that this unique fair trade model has achieved on Kuapa Kokoo (Kuapa) members in Ghana from the Fairtrade relationship coupled with the equity stake and explores how Day has achieved its business goals in what is a highly competitive UK chocolate market. Further, it explores the challenges the company has faced and the lessons learnt over the past six years. Overall, the paper concludes that Day could not have been successful in meeting its objectives without cocoa farmer ownership being at the centre of the brand. Copyright © 2005 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Bob Doherty & Sophi Tranchell, 2005. "New thinking in international trade? A case study of The Day Chocolate Company," Sustainable Development, John Wiley & Sons, Ltd., vol. 13(3), pages 166-176.
    • Handle: RePEc:wly:sustdv:v:13:y:2005:i:3:p:166-176
    DOI: 10.1002/sd.273
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1002/sd.273
    File Function: Link to full text; subscription required
    Download Restriction: no
    File URL: https://libkey.io/10.1002/sd.273?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. repec:bla:devpol:v:21:y:2003:i:5-6:p:641-654 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vincent Terstappen & Lori Hanson & Darrell McLaughlin, 2013. "Gender, health, labor, and inequities: a review of the fair and alternative trade literature," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 30(1), pages 21-39, March.
    2. Nur Suhaili Ramli, 2017. "A review of marketing strategies from the European chocolate industry," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 7(1), pages 1-17, December.
    3. Bob Doherty & Pichawadee Kittipanya-Ngam, 2021. "The Role of Social Enterprise Hybrid Business Models in Inclusive Value Chain Development," Sustainability, MDPI, vol. 13(2), pages 1-24, January.
    4. Daniel Jaffee, 2010. "Fair Trade Standards, Corporate Participation, and Social Movement Responses in the United States," Journal of Business Ethics, Springer, vol. 92(2), pages 267-285, April.
    5. Benjamin Huybrechts & Darryl Reed, 2010. "Introduction: “Fair Trade in Different National Contexts”," Journal of Business Ethics, Springer, vol. 92(2), pages 147-150, April.
    6. Alastair M. Smith, 2009. "Evaluating The Criticisms Of Fair Trade," Economic Affairs, Wiley Blackwell, vol. 29(4), pages 29-36, December.
    7. Peter Dobers & Minna Halme, 2009. "Corporate social responsibility and developing countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 16(5), pages 237-249, September.
    8. Anne Tallontire, 2009. "Top heavy? Governance issues and policy decisions for the fair trade movement," Journal of International Development, John Wiley & Sons, Ltd., vol. 21(7), pages 1004-1014.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:sustdv:v:13:y:2005:i:3:p:166-176. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-1719 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.