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Should I Text or Call Here? A Situation‐Based Analysis of Drivers’ Perceived Likelihood of Engaging in Mobile Phone Multitasking

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  • Oscar Oviedo‐Trespalacios
  • Md. Mazharul Haque
  • Mark King
  • Simon Washington

Abstract

This study investigated how situational characteristics typically encountered in the transport system influence drivers’ perceived likelihood of engaging in mobile phone multitasking. The impacts of mobile phone tasks, perceived environmental complexity/risk, and drivers' individual differences were evaluated as relevant individual predictors within the behavioral adaptation framework. An innovative questionnaire, which includes randomized textual and visual scenarios, was administered to collect data from a sample of 447 drivers in South East Queensland‐Australia (66% females; n = 296). The likelihood of engaging in a mobile phone task across various scenarios was modeled by a random parameters ordered probit model. Results indicated that drivers who are female, are frequent users of phones for texting/answering calls, have less favorable attitudes towards safety, and are highly disinhibited were more likely to report stronger intentions of engaging in mobile phone multitasking. However, more years with a valid driving license, self‐efficacy toward self‐regulation in demanding traffic conditions and police enforcement, texting tasks, and demanding traffic conditions were negatively related to self‐reported likelihood of mobile phone multitasking. The unobserved heterogeneity warned of riskier groups among female drivers and participants who need a lot of convincing to believe that multitasking while driving is dangerous. This research concludes that behavioral adaptation theory is a robust framework explaining self‐regulation of distracted drivers.

Suggested Citation

  • Oscar Oviedo‐Trespalacios & Md. Mazharul Haque & Mark King & Simon Washington, 2018. "Should I Text or Call Here? A Situation‐Based Analysis of Drivers’ Perceived Likelihood of Engaging in Mobile Phone Multitasking," Risk Analysis, John Wiley & Sons, vol. 38(10), pages 2144-2160, October.
    • Handle: RePEc:wly:riskan:v:38:y:2018:i:10:p:2144-2160
    DOI: 10.1111/risa.13119
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    References listed on IDEAS

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    1. James Hunton & Jacob M. Rose, 2005. "Cellular Telephones and Driving Performance: The Effects of Attentional Demands on Motor Vehicle Crash Risk," Risk Analysis, John Wiley & Sons, vol. 25(4), pages 855-866, August.
    2. Madison Sween & Andrea Ceschi & Francesco Tommasi & Riccardo Sartori & Joshua Weller, 2017. "Who is a Distracted Driver? Associations between Mobile Phone Use while Driving, Domain‐Specific Risk Taking, and Personality," Risk Analysis, John Wiley & Sons, vol. 37(11), pages 2119-2131, November.
    3. Mathew P. White & J. Richard Eiser & Peter R. Harris, 2004. "Risk Perceptions of Mobile Phone Use While Driving," Risk Analysis, John Wiley & Sons, vol. 24(2), pages 323-334, April.
    4. Greene,William H. & Hensher,David A., 2010. "Modeling Ordered Choices," Cambridge Books, Cambridge University Press, number 9780521194204, September.
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    Cited by:

    1. Chen, Zhenhua & Lym, Youngbin, 2021. "The influence of built environment on distracted driving related crashes in Ohio," Transport Policy, Elsevier, vol. 101(C), pages 34-45.

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