IDEAS home Printed from https://ideas.repec.org/a/wly/riskan/v17y1997i4p479-488.html
   My bibliography  Save this article

Cross‐Cultural Differences in Risk Perception: A Model‐Based Approach

Author

Listed:
  • Robert N. Bontempo
  • William P. Bottom
  • Elke U. Weber

Abstract

The present study assessed cross‐cultural differences in the perception of financial risks. Students at large universities in Hong Kong, Taiwan, the Netherlands, and the U.S., as well as a group of Taiwanese security analysts rated the riskiness of a set of monetary lotteries. Risk judgments differed with nationality, but not with occupation (students vs. security analysts) and were modeled by the Conjoint Expected Risk (CER) model.(1) Consistent with cultural differences in country uncertainty avoidance,(2) CER model parameters of respondents from the two Western countries differed from those of respondents from the two countries with Chinese cultural roots: The risk judgments of respondents from Hong Kong and Taiwan were more sensitive to the magnitude of potential losses and less mitigated by the probability of positive outcomes.

Suggested Citation

  • Robert N. Bontempo & William P. Bottom & Elke U. Weber, 1997. "Cross‐Cultural Differences in Risk Perception: A Model‐Based Approach," Risk Analysis, John Wiley & Sons, vol. 17(4), pages 479-488, August.
    • Handle: RePEc:wly:riskan:v:17:y:1997:i:4:p:479-488
    DOI: 10.1111/j.1539-6924.1997.tb00888.x
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/j.1539-6924.1997.tb00888.x
    Download Restriction: no
    File URL: https://libkey.io/10.1111/j.1539-6924.1997.tb00888.x?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Sophie Bastide & Jean‐Paul Moatti & Jean‐Pierre Pages & Francis Fagnani, 1989. "Risk Perception and Social Acceptability of Technologies: The French Case," Risk Analysis, John Wiley & Sons, vol. 9(2), pages 215-223, June.
    2. David R. Holtgrave & Elke U. Weber, 1993. "Dimensions of Risk Perception for Financial and Health Risks," Risk Analysis, John Wiley & Sons, vol. 13(5), pages 553-558, October.
    3. James G. March & Zur Shapira, 1987. "Managerial Perspectives on Risk and Risk Taking," Management Science, INFORMS, vol. 33(11), pages 1404-1418, November.
    4. Weber, Elke U. & Bottom, William P., 1990. "An empirical evaluation of the transitivity, monotonicity, accounting, and conjoint axioms for perceived risk," Organizational Behavior and Human Decision Processes, Elsevier, vol. 45(2), pages 253-275, April.
    5. Keller, L. Robin & Sarin, Rakesh K. & Weber, Martin, 1986. "Empirical investigation of some properties of the perceived riskiness of gambles," Organizational Behavior and Human Decision Processes, Elsevier, vol. 38(1), pages 114-130, August.
    6. Yates, J. Frank & Zhu, Ying & Ronis, David L. & Wang, Deng-Feng & Shinotsuka, Hiromi & Toda, Masanao, 1989. "Probability judgment accuracy: China, Japan, and the United States," Organizational Behavior and Human Decision Processes, Elsevier, vol. 43(2), pages 145-171, April.
    7. Elke U. Weber & Richard A. Milliman, 1997. "Perceived Risk Attitudes: Relating Risk Perception to Risky Choice," Management Science, INFORMS, vol. 43(2), pages 123-144, February.
    8. Charles F. Keown, 1989. "Risk Perceptions of Hong Kongese vs. Americans," Risk Analysis, John Wiley & Sons, vol. 9(3), pages 401-405, September.
    9. Levy, H & Markowtiz, H M, 1979. "Approximating Expected Utility by a Function of Mean and Variance," American Economic Review, American Economic Association, vol. 69(3), pages 308-317, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Breuer, Wolfgang & Ghufran, Bushra & Salzmann, Astrid Juliane, 2018. "National culture, managerial preferences, and takeover performance," International Business Review, Elsevier, vol. 27(6), pages 1270-1289.
    2. Nick Obradovich & Ömer Özak & Ignacio Martín & Ignacio Ortuño-Ortín & Edmond Awad & Manuel Cebrián & Rubén Cuevas & Klaus Desmet & Iyad Rahwan & Ángel Cuevas, 2020. "Expanding the Measurement of Culture with a Sample of Two Billion Humans," NBER Working Papers 27827, National Bureau of Economic Research, Inc.
    3. Reuter, Christian & Kaufhold, Marc-André & Schmid, Stefka & Spielhofer, Thomas & Hahne, Anna Sophie, 2019. "The impact of risk cultures: Citizens' perception of social media use in emergencies across Europe," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
    4. repec:cup:judgdm:v:7:y:2012:i:2:p:181-188 is not listed on IDEAS
    5. Sara Jonsson & Inga-Lill Söderberg, 2018. "Investigating explanatory theories on laypeople’s risk perception of personal economic collapse in a bank crisis – the Cyprus case," Journal of Risk Research, Taylor & Francis Journals, vol. 21(6), pages 763-779, June.
    6. Felix Holzmeister & Jürgen Huber & Michael Kirchler & Florian Lindner & Utz Weitzel & Stefan Zeisberger, 2020. "What Drives Risk Perception? A Global Survey with Financial Professionals and Laypeople," Management Science, INFORMS, vol. 66(9), pages 3977-4002, September.
    7. repec:cup:judgdm:v:1:y:2006:i::p:33-47 is not listed on IDEAS
    8. Léopold T Biardeau & Mondher Sahli, 2024. "Investigating the non-linear impacts of seven types of natural disasters on inbound tourism: Insights from the EM-DAT database," Tourism Economics, , vol. 30(4), pages 900-923, June.
    9. Agustin Robles Morua & Kathleen E. Halvorsen & Alex S. Mayer, 2011. "Waterborne Disease‐Related Risk Perceptions in the Sonora River Basin, Mexico," Risk Analysis, John Wiley & Sons, vol. 31(5), pages 866-878, May.
    10. Jiao Huang & Sameer Kumar & Chuan Hu, 2020. "Does Culture Matter? A Comparative Study on the Motivations for Online Identity Reconstruction Between China and Malaysia," SAGE Open, , vol. 10(2), pages 21582440209, June.
    11. Marc Oliver Rieger & Mei Wang & Thorsten Hens, 2015. "Risk Preferences Around the World," Management Science, INFORMS, vol. 61(3), pages 637-648, March.
    12. Ann-Renée Blais & Elke U. Weber, 2006. "A Domain-Specific Risk-Taking (DOSPERT) scale for adult populations," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 1, pages 33-47, July.
    13. Xiaoxiao Hu & Xiaofei Xie, 2012. "Validation of the Domain-Specific Risk-Taking Scale in Chinese college students," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 7(2), pages 181-188, March.
    14. Hollstein, Fabian & Sejdiu, Vulnet, 2023. "Probability distortions, collectivism, and international stock prices," Journal of Behavioral and Experimental Finance, Elsevier, vol. 39(C).
    15. El Mouden, Claire, 2013. "The Sciences Of Risk: Implications For Regulation Of The Financial Sector," INET Oxford Working Papers 2013-01, Institute for New Economic Thinking at the Oxford Martin School, University of Oxford.
    16. Pantano, Eleonora & Priporas, Constantinos-Vasilios & Devereux, Luke & Pizzi, Gabriele, 2021. "Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries," Journal of Business Research, Elsevier, vol. 130(C), pages 59-69.
    17. Wen‐Qiang Bian & L. Robin Keller, 1999. "Chinese and Americans Agree on What Is Fair, but Disagree on What Is Best in Societal Decisions Affecting Health and Safety Risks," Risk Analysis, John Wiley & Sons, vol. 19(3), pages 439-452, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Franke, Günter & Weber, Martin, 1997. "Risk-value efficient portfolios and asset pricing," Discussion Papers, Series II 354, University of Konstanz, Collaborative Research Centre (SFB) 178 "Internationalization of the Economy".
    2. Franke, Günter & Weber, Martin, 2001. "Heterogeneity of Investors and Asset Pricing in a Risk-Value World," CoFE Discussion Papers 01/08, University of Konstanz, Center of Finance and Econometrics (CoFE).
    3. Elke U. Weber & Niklas Siebenmorgen & Martin Weber, 2005. "Communicating Asset Risk: How Name Recognition and the Format of Historic Volatility Information Affect Risk Perception and Investment Decisions," Risk Analysis, John Wiley & Sons, vol. 25(3), pages 597-609, June.
    4. John Butler & James Dyer & Jiammin Jia, 2005. "An Empirical Investigation of the Assumptions of Risk-Value Models," Journal of Risk and Uncertainty, Springer, vol. 30(2), pages 133-156, January.
    5. Christine Kaufmann & Martin Weber & Emily Haisley, 2013. "The Role of Experience Sampling and Graphical Displays on One's Investment Risk Appetite," Management Science, INFORMS, vol. 59(2), pages 323-340, July.
    6. Sara Jonsson & Inga-Lill Söderberg, 2018. "Investigating explanatory theories on laypeople’s risk perception of personal economic collapse in a bank crisis – the Cyprus case," Journal of Risk Research, Taylor & Francis Journals, vol. 21(6), pages 763-779, June.
    7. Felix Holzmeister & Jürgen Huber & Michael Kirchler & Florian Lindner & Utz Weitzel & Stefan Zeisberger, 2020. "What Drives Risk Perception? A Global Survey with Financial Professionals and Laypeople," Management Science, INFORMS, vol. 66(9), pages 3977-4002, September.
    8. Felix Holzmeister & Christoph Huber & Stefan Palan, 2022. "A critical perspective on the conceptualization of risk in behavioral and experimental finance," Chapters, in: Sascha Füllbrunn & Ernan Haruvy (ed.), Handbook of Experimental Finance, chapter 30, pages 408-413, Edward Elgar Publishing.
    9. repec:grz:wpsses:2017-05 is not listed on IDEAS
    10. Jianmin Jia & James S. Dyer & John C. Butler, 1999. "Measures of Perceived Risk," Management Science, INFORMS, vol. 45(4), pages 519-532, April.
    11. Siebenmorgen, Niklas & Weber, Elke U. & Weber, Martin, 2000. "Communicating Asset Risk: How the format of historic volatility information affects risk perception and investment decisions," Sonderforschungsbereich 504 Publications 00-38, Sonderforschungsbereich 504, Universität Mannheim;Sonderforschungsbereich 504, University of Mannheim.
    12. Elke U. Weber & Christopher Hsee, 1998. "Cross-Cultural Differences in Risk Perception, but Cross-Cultural Similarities in Attitudes Towards Perceived Risk," Management Science, INFORMS, vol. 44(9), pages 1205-1217, September.
    13. Canales, Elizabeth & Bergtold, Jason S. & Williams, Jeffery & Peterson, Jeffrey, 2015. "Estimating farmers’ risk attitudes and risk premiums for the adoption of conservation practices under different contractual arrangements: A stated choice experiment," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205640, Agricultural and Applied Economics Association.
    14. Alexander Klos & Elke U. Weber & Martin Weber, 2005. "Investment Decisions and Time Horizon: Risk Perception and Risk Behavior in Repeated Gambles," Management Science, INFORMS, vol. 51(12), pages 1777-1790, December.
    15. Ranjit Singh & Jayashree Bhattacharjee & K. Kajol, 2024. "Factors Affecting Risk Perception in Respect of Equity Shares: A Social Network Analysis Approach," Vision, , vol. 28(3), pages 386-399, June.
    16. Trappey, Charles V. & Shih, Tsui-Yii & Trappey, Amy J.C., 2007. "Modeling international investment decisions for financial holding companies," European Journal of Operational Research, Elsevier, vol. 180(2), pages 800-814, July.
    17. Bart de Langhe & Stefano Puntoni, 2015. "Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice," Management Science, INFORMS, vol. 61(5), pages 1137-1163, May.
    18. repec:grz:wpsses:2021-06 is not listed on IDEAS
    19. Pennings, Joost M. E. & Garcia, Philip, 2004. "Hedging behavior in small and medium-sized enterprises: The role of unobserved heterogeneity," Journal of Banking & Finance, Elsevier, vol. 28(5), pages 951-978, May.
    20. Adil Khan & Mohd Yasir Arafat & Imran Saleem, 2022. "Does Social Legitimacy Matter in an Indian’s Decision to Start a New Venture?," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 8(2), pages 188-205, July.
    21. Mahmaod Alrawad & Abdalwali Lutfi & Mohammed Amin Almaiah & Adi Alsyouf & Hussin Mostafa Arafa & Yasser Soliman & Ibrahim A. Elshaer, 2023. "A Novel Framework of Public Risk Assessment Using an Integrated Approach Based on AHP and Psychometric Paradigm," Sustainability, MDPI, vol. 15(13), pages 1-17, June.
    22. Andreas Hack & Frauke Bieberstein & Nils D. Kraiczy, 2016. "Reference point formation and new venture creation," Small Business Economics, Springer, vol. 46(3), pages 447-465, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:riskan:v:17:y:1997:i:4:p:479-488. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1111/(ISSN)1539-6924 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.