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Performance analysis of the cultural and creative industry: a network‐based approach

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  • Wen‐Min Lu
  • Qian Long Kweh
  • Dong‐Sing He
  • Jui‐Min Shih

Abstract

The cultural and creative industries (CCIs) in Taiwan have gradually contributed to the national economy under the impetus of government policies. We employ a two‐stage data envelopment analysis model with an additive efficiency decomposition approach to measure the profitability and marketability of 22 Taiwanese cultural and creative companies. Furthermore, we employ the network‐based ranking approach to identify benchmark inputs/outputs, and the strengths and weakness of each company. Our empirical results show that the profitability of the cultural and creative companies is better than their marketability. Companies in the industries of publishing, creative life, popular music, and cultural content averagely perform better than those in the other three types of CCIs in terms of profitability. Companies in the creative life industry are on average more efficient than those in the other five types of CCIs in terms of marketability. The profitability/marketability matrix of cultural and creative companies is also presented.

Suggested Citation

  • Wen‐Min Lu & Qian Long Kweh & Dong‐Sing He & Jui‐Min Shih, 2017. "Performance analysis of the cultural and creative industry: a network‐based approach," Naval Research Logistics (NRL), John Wiley & Sons, vol. 64(8), pages 662-676, December.
    • Handle: RePEc:wly:navres:v:64:y:2017:i:8:p:662-676
    DOI: 10.1002/nav.21777
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    References listed on IDEAS

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    Cited by:

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    3. Irene Wei Kiong Ting & Wei-Kang Wang & Wen-Min Lu & Yun-Jung Chen, 2021. "Do female directors will have impact on corporate performance?," Review of Managerial Science, Springer, vol. 15(3), pages 611-631, April.

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