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A subjectivist approach to strategic management

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  • Tony Fu-Lai Yu

    (School of Economics and Management, University College, University of New South Wales (Australian Defence Force Academy), Canberra, ACT 2600, Australia)

Abstract

Acknowledging the shortcomings of contemporary research on the economics of strategy, this paper proposes a subjectivist approach to strategic management. This subjectivist perspective is originated in German economics and found its base in the Austrian school of economics. Based largely on the works on Max Weber, Alfred Schutz and Ludwig von Mises, this paper develops a subjective interpretation framework which is applied to various fields of strategic management: entrepreneurship, organisation, vertical integration, innovation, marketing and advertising. Copyright © 2003 John Wiley & Sons, Ltd.

Suggested Citation

  • Tony Fu-Lai Yu, 2003. "A subjectivist approach to strategic management," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 24(4), pages 335-345.
    • Handle: RePEc:wly:mgtdec:v:24:y:2003:i:4:p:335-345
    DOI: 10.1002/mde.1125
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