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Examining saving habits and discriminating on the basis of demographic factors: A descriptive study of retail investors'

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  • Swati Prasad
  • Ravi Kiran
  • Rakesh Kumar Sharma

Abstract

This paper tries to investigate that is there any discrimination in saving habits based on various demographic factors. The study is based on primary data collected through a questionnaire on a Likert Scale of 1–5. Investor's savings habits have been classified as low, medium and high. The findings of the study show that there is significant discrimination in investors' savings habits based on demographic factors. The results of this study help financial institutions and bankers focus on these factors to develop successful strategies to promote saving and investment habits among retail investors.

Suggested Citation

  • Swati Prasad & Ravi Kiran & Rakesh Kumar Sharma, 2021. "Examining saving habits and discriminating on the basis of demographic factors: A descriptive study of retail investors'," International Journal of Finance & Economics, John Wiley & Sons, Ltd., vol. 26(2), pages 2859-2870, April.
    • Handle: RePEc:wly:ijfiec:v:26:y:2021:i:2:p:2859-2870
    DOI: 10.1002/ijfe.1939
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