IDEAS home Printed from https://ideas.repec.org/a/wly/corsem/v26y2019i3p653-663.html
   My bibliography  Save this article

Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness

Author

Listed:
  • Yi‐Chuan Liao
  • Kuen‐Hung Tsai

Abstract

This study develops a contingency framework by drawing upon on the perspectives of resource‐based view, stakeholder, and open innovation to investigate how and when market demand, environmental proactivity, and technology competence affect a firm's decision on the scope of eco‐innovation. A sample composed of 1,717 service firms is utilized to test the hypotheses. A zero‐truncated negative binomial approach is adopted to analyze the data. The results reveal that innovation openness plays a significant moderating role in the influence of proactivity and technology competence on the scope of eco‐innovation. Specifically, environmental proactivity has a stronger effect on the scope of eco‐innovation under high levels of search breadth and depth. Moreover, technology competence has more influence on the scope of eco‐innovation under a high level of search breadth. In addition, the results reveal that market demand positively affects the scope of eco‐innovation.

Suggested Citation

  • Yi‐Chuan Liao & Kuen‐Hung Tsai, 2019. "Bridging market demand, proactivity, and technology competence with eco‐innovations: The moderating role of innovation openness," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(3), pages 653-663, May.
    • Handle: RePEc:wly:corsem:v:26:y:2019:i:3:p:653-663
    DOI: 10.1002/csr.1710
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/csr.1710
    Download Restriction: no
    File URL: https://libkey.io/10.1002/csr.1710?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Paul Lanoie, 2008. "When And Why Does It Pay To Be Green?," CIRANO Papers 2008n-02a, CIRANO.
    2. Ghisetti, Claudia & Marzucchi, Alberto & Montresor, Sandro, 2015. "The open eco-innovation mode. An empirical investigation of eleven European countries," Research Policy, Elsevier, vol. 44(5), pages 1080-1093.
    3. G. M.P. Swann, 2009. "The Economics of Innovation," Books, Edward Elgar Publishing, number 13211.
    4. Rennings, Klaus, 2000. "Redefining innovation -- eco-innovation research and the contribution from ecological economics," Ecological Economics, Elsevier, vol. 32(2), pages 319-332, February.
    5. Jaffe, Adam B. & Newell, Richard G. & Stavins, Robert N., 2005. "A tale of two market failures: Technology and environmental policy," Ecological Economics, Elsevier, vol. 54(2-3), pages 164-174, August.
    6. Gautam Ahuja & Curba Morris Lampert, 2001. "Entrepreneurship in the large corporation: a longitudinal study of how established firms create breakthrough inventions," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 521-543, June.
    7. De Marchi, Valentina, 2012. "Environmental innovation and R&D cooperation: Empirical evidence from Spanish manufacturing firms," Research Policy, Elsevier, vol. 41(3), pages 614-623.
    8. Kammerer, Daniel, 2009. "The effects of customer benefit and regulation on environmental product innovation.: Empirical evidence from appliance manufacturers in Germany," Ecological Economics, Elsevier, vol. 68(8-9), pages 2285-2295, June.
    9. Rupert J. Baumgartner, 2014. "Managing Corporate Sustainability and CSR: A Conceptual Framework Combining Values, Strategies and Instruments Contributing to Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(5), pages 258-271, September.
    10. Emanuele Luca Maria Bettinazzi & Maurizio Zollo, 2017. "Stakeholder orientation and acquisition performance," Post-Print hal-02312007, HAL.
    11. Ikujiro Nonaka, 1994. "A Dynamic Theory of Organizational Knowledge Creation," Organization Science, INFORMS, vol. 5(1), pages 14-37, February.
    12. Akrum Helfaya & Tantawy Moussa, 2017. "Do Board's Corporate Social Responsibility Strategy and Orientation Influence Environmental Sustainability Disclosure? UK Evidence," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1061-1077, December.
    13. Emanuele L. M. Bettinazzi & Maurizio Zollo, 2017. "Stakeholder Orientation and Acquisition Performance," Strategic Management Journal, Wiley Blackwell, vol. 38(12), pages 2465-2485, December.
    14. S. J. Fowler & C. Hope, 2007. "Incorporating sustainable business practices into company strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 16(1), pages 26-38, January.
    15. Madhu Khanna & George Deltas & Donna Harrington, 2009. "Adoption of Pollution Prevention Techniques: The Role of Management Systems and Regulatory Pressures," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 44(1), pages 85-106, September.
    16. David G Hyatt & Nicholas Berente, 2017. "Substantive or Symbolic Environmental Strategies? Effects of External and Internal Normative Stakeholder Pressures," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1212-1234, December.
    17. Han Lin & Saixing Zeng & Liangyan Wang & Hailiang Zou & Hanyang Ma, 2016. "How Does Environmental Irresponsibility Impair Corporate Reputation? A Multi‐Method Investigation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(6), pages 413-423, November.
    18. Tsai, Kuen-Hung, 2009. "Collaborative networks and product innovation performance: Toward a contingency perspective," Research Policy, Elsevier, vol. 38(5), pages 765-778, June.
    19. Dahlander, Linus & Gann, David M., 2010. "How open is innovation?," Research Policy, Elsevier, vol. 39(6), pages 699-709, July.
    20. Noordhoff, C.S. & Kyriakopoulos, K. & Moorman, C. & Pauwels, P. & Dellaert, B.G.C., 2011. "The Bright Side and Dark Side of Embedded Ties In Business-to-Business Innovation," ERIM Report Series Research in Management ERS-2011-008-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    21. Horbach, Jens, 2008. "Determinants of environmental innovation--New evidence from German panel data sources," Research Policy, Elsevier, vol. 37(1), pages 163-173, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Donghong Li & Yi‐Chuan Liao & Pengcheng Ma, 2022. "Contingent view on the relationship between proactive environmental strategy and corporate performance: Toward stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1605-1616, September.
    2. Xiaoli Li & Kun Li & Hao Zhou, 2022. "Impact of Inventor’s Cooperation Network on Ambidextrous Innovation in Chinese AI Enterprises," Sustainability, MDPI, vol. 14(16), pages 1-21, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yi‐Chuan Liao & Kuen‐Hung Tsai, 2019. "Innovation intensity, creativity enhancement, and eco‐innovation strategy: The roles of customer demand and environmental regulation," Business Strategy and the Environment, Wiley Blackwell, vol. 28(2), pages 316-326, February.
    2. Kuen‐Hung Tsai & Yi‐Chuan Liao, 2017. "Sustainability Strategy and Eco‐Innovation: A Moderation Model," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 426-437, May.
    3. Pinget, Amandine, 2016. "Spécificités des déterminants des innovations environnementales : une approche appliquée aux PME [Specificities of determinants for environmental innovation : an approach applied to SMEs]," MPRA Paper 80108, University Library of Munich, Germany.
    4. Christoph P. Kiefer & Pablo Del Río González & Javier Carrillo‐Hermosilla, 2019. "Drivers and barriers of eco‐innovation types for sustainable transitions: A quantitative perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 28(1), pages 155-172, January.
    5. Caroline Mothe & Uyen T. Nguyen-Thi & Ángela Triguero, 2018. "Innovative products and services with environmental benefits: design of search strategies for external knowledge and absorptive capacity," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 61(11), pages 1934-1954, September.
    6. Jason Li-Ying & Caroline Mothe & Uyen Nguyen-Thi, 2018. "Linking forms of inbound open innovation to a driver-based typology of environmental innovation: Evidence from French manufacturing firms," Post-Print hal-01695525, HAL.
    7. Alexandra Rese & Anke Kutschke & Daniel Baier, 2016. "Analyzing The Relative Influence Of Supply Side, Demand Side And Regulatory Factors On The Success Of Collaborative Energy Innovation Projects," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 20(02), pages 1-43, February.
    8. Francesco Calza & Adele Parmentola & Ilaria Tutore, 2017. "Types of Green Innovations: Ways of Implementation in a Non-Green Industry," Sustainability, MDPI, vol. 9(8), pages 1-16, July.
    9. Chiara Pellegrini & Eleonora Annunziata & Francesco Rizzi & Marco Frey, 2019. "The role of networks and sustainable intrapreneurship as interactive drivers catalyzing the adoption of sustainable innovation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(5), pages 1026-1048, September.
    10. Fernández, Sara & Torrecillas, Celia & Labra, Romilio Ernesto, 2021. "Drivers of eco-innovation in developing countries: the case of Chilean firms," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    11. Fabrizi, Andrea & Guarini, Giulio & Meliciani, Valentina, 2018. "Green patents, regulatory policies and research network policies," Research Policy, Elsevier, vol. 47(6), pages 1018-1031.
    12. Justin Doran & Geraldine Ryan, 2016. "The Importance of the Diverse Drivers and Types of Environmental Innovation for Firm Performance," Business Strategy and the Environment, Wiley Blackwell, vol. 25(2), pages 102-119, February.
    13. Donghong Li & Yi‐Chuan Liao & Pengcheng Ma, 2022. "Contingent view on the relationship between proactive environmental strategy and corporate performance: Toward stakeholder engagement," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(5), pages 1605-1616, September.
    14. Eduardo Duque‐Grisales & Javier Aguilera‐Caracuel & Jaime Guerrero‐Villegas & Encarnación García‐Sánchez, 2020. "Does green innovation affect the financial performance of Multilatinas? The moderating role of ISO 14001 and R&D investment," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3286-3302, December.
    15. Li-Ying, Jason & Mothe, Caroline & Nguyen, Thi Thuc Uyen, 2018. "Linking forms of inbound open innovation to a driver-based typology of environmental innovation: Evidence from French manufacturing firms," Technological Forecasting and Social Change, Elsevier, vol. 135(C), pages 51-63.
    16. Pippel, Gunnar, 2013. "Does Partner Type Matter in R&D Collaboration for Environmental Innovation?," IWH Discussion Papers 5/2013, Halle Institute for Economic Research (IWH).
    17. Kuen‐Hung Tsai & Yi‐Chuan Liao, 2017. "Innovation Capacity and the Implementation of Eco‐innovation: Toward a Contingency Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 26(7), pages 1000-1013, November.
    18. Amandine Pinget & Rachel Bocquet & Caroline Mothe, 2015. "Barriers to Environmental Innovation in SMEs: Empirical Evidence from French Firms," Post-Print hal-01300837, HAL.
    19. Vitaliy Roud & Thomas Wolfgang Thurner, 2018. "The Influence of State‐Ownership on Eco‐Innovations in Russian Manufacturing Firms," Journal of Industrial Ecology, Yale University, vol. 22(5), pages 1213-1227, October.
    20. Caroline Danièle Mothe & Thuc Uyen Nguyen-Thi, 2017. "Persistent openness and environmental innovation: An empirical analysis of French manufacturing firms," Post-Print hal-01609129, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:corsem:v:26:y:2019:i:3:p:653-663. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://doi.org/10.1002/(ISSN)1535-3966 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.