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Corporate Community Involvement In Bangladesh: An Empirical Study

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  • Shuchita Sharmin
  • Niaz Ahmed Khan
  • Ataur Rahman Belal

Abstract

This paper empirically examines a corporate community involvement (CCI) initiative in Bangladesh. Drawing on a conceptual framework of ‘collaborative betterment’ and ‘collaborative empowerment’ and by using focus group discussions and interviews, it assesses the initiative to examine the extent to which it meets expectations of the community where it operates. Some of the key findings of the paper include: (i) although the initiative provides vital healthcare services to some of the most vulnerable and desperately poor communities, the level of actual engagement of the local people – the main stakeholders – has been marginal; (ii) when the principles of collaborative betterment and empowerment are considered, it can be concluded that the initiative struggles even as a ‘betterment’ process; and (iii) notwithstanding the rhetoric and high‐blown statements, corporate role in terms of practical efforts in the field has been mostly superficial and limited. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Shuchita Sharmin & Niaz Ahmed Khan & Ataur Rahman Belal, 2014. "Corporate Community Involvement In Bangladesh: An Empirical Study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(1), pages 41-51, January.
    • Handle: RePEc:wly:corsem:v:21:y:2014:i:1:p:41-51
    DOI: 10.1002/csr.1304
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    Cited by:

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    2. Kaidong Yu & Yameng Zhang & Yicong Huang, 2023. "Entrepreneurship at the Bottom of the Pyramid: A Systematic Literature Review," Sustainability, MDPI, vol. 15(3), pages 1-24, January.
    3. Danielle A. Chmielewski & Krzysztof Dembek & Jennifer R. Beckett, 2020. "‘Business Unusual’: Building BoP 3.0," Journal of Business Ethics, Springer, vol. 161(1), pages 211-229, January.
    4. Krzysztof Dembek & Nagaraj Sivasubramaniam & Danielle A. Chmielewski, 2020. "A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions," Journal of Business Ethics, Springer, vol. 165(3), pages 365-382, September.
    5. Minna Halme & Arno Kourula & Sara Lindeman & Galina Kallio & Maria Lima‐Toivanen & Angelina Korsunova, 2016. "Sustainability Innovation at the Base of the Pyramid through Multi‐Sited Rapid Ethnography," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(2), pages 113-128, March.
    6. Kate Roll & Catherine Dolan & Dinah Rajak, 2021. "Remote (Dis)engagement: Shifting Corporate Risk to the ‘Bottom of the Pyramid’," Development and Change, International Institute of Social Studies, vol. 52(4), pages 878-901, July.
    7. Sharon McLennan & Glenn Banks, 2019. "Reversing the lens: Why corporate social responsibility is not community development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(1), pages 117-126, January.
    8. Sanober Tariq & Farzand Jan & Muhammad Ahmad, 2016. "Green employee empowerment: a systematic literature review on state-of-art in green human resource management," Quality & Quantity: International Journal of Methodology, Springer, vol. 50(1), pages 237-269, January.
    9. Enrico Fontana & Niklas Egels-Zandén, 2019. "Non Sibi, Sed Omnibus: Influence of Supplier Collective Behaviour on Corporate Social Responsibility in the Bangladeshi Apparel Supply Chain," Journal of Business Ethics, Springer, vol. 159(4), pages 1047-1064, November.
    10. Miguel Arato & Stijn Speelman & Guido Van Huylenbroeck, 2016. "Corporate Social Responsibility Applied for Rural Development: An Empirical Analysis of Firms from the American Continent," Sustainability, MDPI, vol. 8(1), pages 1-17, January.

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