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CSR for Sustainable Development: CSR Beneficiary Positioning and Impression Management Motivation

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  • Moon Seop Kim
  • Dong Tae Kim
  • Jae Il Kim

Abstract

This study aims to seek ways to make corporate social responsibility (CSR) a vehicle for the sustainable development of companies and society. It examines the effect of CSR beneficiary positioning on purchase intention based on social exchange theory. It also investigates the moderating roles of product category, situation, and consumer's self‐monitoring level based on impression management theory. The results show that consumers will be more likely to buy products from those companies which employ a self‐benefit CSR positioning. In addition, the findings also suggest that the effect of the CSR beneficiary positioning on purchase intention depends on product type, situation, and self‐monitoring level. Specifically, when the impression management motivation is heightened, people will pay more attention to information about companies' CSR efforts. Thus, CSR beneficiary positioning will have less effect on purchase intention. However, the effect of CSR beneficiary positioning persists when the motivation is not heightened. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment

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  • Moon Seop Kim & Dong Tae Kim & Jae Il Kim, 2014. "CSR for Sustainable Development: CSR Beneficiary Positioning and Impression Management Motivation," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(1), pages 14-27, January.
    • Handle: RePEc:wly:corsem:v:21:y:2014:i:1:p:14-27
    DOI: 10.1002/csr.1300
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    2. Mª. Eugenia López‐Pérez & Iguácel Melero & F. Javier Sesé, 2017. "Does Specific CSR Training for Managers Impact Shareholder Value? Implications for Education in Sustainable Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 24(5), pages 435-448, September.
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    5. Dolores Gallardo-Vázquez & Luis Enrique Valdez-Juárez & José Luis Lizcano-Álvarez, 2019. "Corporate Social Responsibility and Intellectual Capital: Sources of Competitiveness and Legitimacy in Organizations’ Management Practices," Sustainability, MDPI, vol. 11(20), pages 1-29, October.
    6. Anushree Poddar & Sapna A. Narula & Ambika Zutshi, 2019. "A study of corporate social responsibility practices of the top Bombay Stock Exchange 500 companies in India and their alignment with the Sustainable Development Goals," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 26(6), pages 1184-1205, November.
    7. Erynne E. Landry & Richard A. Bernardi & Susan M. Bosco, 2016. "Recognition for Sustained Corporate Social Responsibility: Female Directors Make a Difference," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(1), pages 27-36, January.
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    9. Carlos Guerrero Medina & Myriam Martínez‐Fiestas & Maria I. Viedma‐del‐Jesus & Jessica Alzamora Ruiz, 2020. "Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2060-2070, September.
    10. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    11. Tzu‐Yi Kao & Jason C. H. Chen & Ji‐Tsung Ben Wu & Ming‐Hsien Yang, 2016. "Poverty Reduction through Empowerment for Sustainable Development: A Proactive Strategy of Corporate Social Responsibility," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 23(3), pages 140-149, May.
    12. Sadia Samar Ali & Rajbir Kaur & Filiz Ersöz & Bothinah Altaf & Arati Basu & Gerhard-Wilhelm Weber, 2020. "Measuring carbon performance for sustainable green supply chain practices: a developing country scenario," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 28(4), pages 1389-1416, December.
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