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Taming the shadow: corporate responsibility in a Jungian context

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  • Tarja Ketola

Abstract

Rampant shadows undermine true corporate responsibility (CR) when companies try to keep up appearances by fair means or foul. This paper studies the thoughts, words and deeds of CR actors in their Jungian context. The aim is to help CR actors to understand different CR behaviour and to gain new insights into developing CR values, discourses and practices. This research builds on earlier psychological articles published in this journal, and digs deeper into the psychological resources of the human mind to show what vast potentials lie there to solve CR issues. Jungian theories open up the individual, organizational and societal personality and give opportunities to expand it horizontally and vertically. The Jungian prospective quality of the psyche is illustrated by three levels of unconscious – personal, cultural and collective, which can help the development of CR values, discourses and actions of individuals, organizations, societies and humankind. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Tarja Ketola, 2008. "Taming the shadow: corporate responsibility in a Jungian context," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(4), pages 199-209, July.
    • Handle: RePEc:wly:corsem:v:15:y:2008:i:4:p:199-209
    DOI: 10.1002/csr.142
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    References listed on IDEAS

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    1. T. Ketola, 2006. "Corporate Psychological Defences: An Oil Spill Case," Journal of Business Ethics, Springer, vol. 65(2), pages 149-161, May.
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    Cited by:

    1. Tarja Ketola, 2014. "Rationale, Morals, and Needs Pyramid for Corporate Responsibility Development," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 21(4), pages 228-239, July.
    2. Monowar Mahmood & Janet Humphrey, 2013. "Stakeholder Expectation of Corporate Social Responsibility Practices: A Study on Local and Multinational Corporations in Kazakhstan," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 20(3), pages 168-181, May.
    3. Tarja Ketola, 2009. "Pre-Morphean paradigm - an alternative to modern and post-modern paradigms of corporate sustainability," Sustainable Development, John Wiley & Sons, Ltd., vol. 17(2), pages 114-126.

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