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The completion of the internal European Market and strategies of agribusiness firms

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  • Rainer W. Kühl

    (Department of Agricultural Economics, University of Kiel, Germany)

Abstract

The large integrated European Market must be completed by the end of the year 1992. Confronted with the removal of nontariff barriers and the alteration of business environment European agribusiness companies have to reconsider their strategic position in order to gain or sustain competitive advantage after 1992. Strategic considerations require an evaluation of the structural characteristics of agribusiness industry in which the firms operate. This article examines the specific role of strategic moves for European firms and the market entry conditions for non-European agribusiness.

Suggested Citation

  • Rainer W. Kühl, 1992. "The completion of the internal European Market and strategies of agribusiness firms," Agribusiness, John Wiley & Sons, Ltd., vol. 8(3), pages 261-272.
    • Handle: RePEc:wly:agribz:v:8:y:1992:i:3:p:261-272
    DOI: 10.1002/1520-6297(199205)8:3<261::AID-AGR2720080307>3.0.CO;2-A
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    Cited by:

    1. Worley, C. Thomas & Folwell, Raymond J. & McCracken, Vicki A. & Bagnara, Gian Luca, 1994. "Changing Labeling Regulations: Implications For International Food Marketing," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(1), pages 1-5, February.

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