IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v7y1991i6p537-549.html
   My bibliography  Save this article

Marketing goals vs. business profitability: An interactive multiple criteria decision-making approach

Author

Listed:
  • Julio Berbel

    (Department of Agricultural Economics, Management, and Statistics, University of Cordoba)

  • Julio Gallego

    (Department of the company QUASH,SA, Almeria, Spain)

  • Horacio Sagues

    (Department of the company QUASH,SA, Almeria, Spain)

Abstract

This article analyses an application of multiple criteria decision making (MCDM) techniques to real agricultural planning. The case study is a large firm dedicated to the production of off-season vegetables in Southern Spain. The decision problem is their crop planning for 1990|1991 and the support system for the decision-making process, an interactive MCDM technique in which a plan, was selected by searching for a compromise between business profitability and the achievement of certain marketing goals.

Suggested Citation

  • Julio Berbel & Julio Gallego & Horacio Sagues, 1991. "Marketing goals vs. business profitability: An interactive multiple criteria decision-making approach," Agribusiness, John Wiley & Sons, Ltd., vol. 7(6), pages 537-549.
    • Handle: RePEc:wly:agribz:v:7:y:1991:i:6:p:537-549
    DOI: 10.1002/1520-6297(199111)7:6<537::AID-AGR2720070604>3.0.CO;2-D
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Smith, Donnie & Capstick, Daniel F., 1976. "Establishing Priorities Among Multiple Management Goals," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 8(2), pages 1-7, December.
    2. Smith, Donnie & Capstick, Daniel F., 1976. "Establishing Priorities Among Multiple Management Goals," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 8(2), pages 37-43, December.
    3. Hitchens, M.T. & Thampapillai, Dodo J. & Sinden, Jack A., 1978. "The Opportunity Cost Criterion for Land Allocation," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 46(03), pages 1-19, December.
    4. Wilmer M. Harper & Clyde Eastman, 1980. "An Evaluation of Goal Hierarchies for Small Farm Operators," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 62(4), pages 742-747.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sun, Henglun & Houston, Jack, 1997. "Economic Analysis of Best Management Practices in a Pilot Cost-Sharing Water Quality Program," 1997 Occasional Paper Series No. 7 198206, International Association of Agricultural Economists.
    2. Gomez Gomez, Carlos Mario & Gutierrez, Carlos, 2008. "The MODERE Model and The Economic Analysis of Farmers’ Decisions," 107th Seminar, January 30-February 1, 2008, Sevilla, Spain 6492, European Association of Agricultural Economists.
    3. Argoul, F. & Kuhn, A., 1995. "The influence of transport and reaction processes on the morphology of a metal electrodeposit in thin gap geometry," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 213(1), pages 209-231.
    4. Léger, Christophe & Servant, Laurent & Bruneel, Jean Luc & Argoul, Françoise, 1999. "Growth patterns in electrodeposition," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 263(1), pages 305-314.
    5. Houston, Jack E. & Sun, Henglun, 1999. "Cost-Share Incentives And Best Management Practices In A Pilot Water Quality Program," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 24(1), pages 1-14, July.
    6. Hayashi, Kiyotada, 2000. "Multicriteria analysis for agricultural resource management: A critical survey and future perspectives," European Journal of Operational Research, Elsevier, vol. 122(2), pages 486-500, April.
    7. Zik, Ory, 1996. "Morphological phases and exhaustion-induced Hecker effect in electrodeposition," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 224(1), pages 338-347.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gómez-Limón, José A. & Gutiérrez-Martín, Carlos & Riesgo, Laura, 2016. "Modeling at farm level: Positive Multi-Attribute Utility Programming," Omega, Elsevier, vol. 65(C), pages 17-27.
    2. Costa, F. P. & Rehman, T., 1999. "Exploring the link between farmers' objectives and the phenomenon of pasture degradation in the beef production systems of Central Brazil," Agricultural Systems, Elsevier, vol. 61(2), pages 135-146, August.
    3. Zenebe Gebreegziabher & Kooten, G. Cornelis van, 2016. "Single versus Multiple Objective(s) Decision Making: An Application to Subsistence Farms in Northern Ethiopia," Ethiopian Journal of Economics, Ethiopian Economics Association, vol. 24(2), August.
    4. Sumpsi, JoseMaria & Amador, Francisco & Romero, Carlos, 1997. "On farmers' objectives: A multi-criteria approach," European Journal of Operational Research, Elsevier, vol. 96(1), pages 64-71, January.
    5. Mishra, Ashok K. & Gillespie, Jeffrey M., 2007. "The Role of Goal Structure in Enterprise Selection in U.S. Agriculture," 2007 Annual Meeting, February 4-7, 2007, Mobile, Alabama 34965, Southern Agricultural Economics Association.
    6. Sitienei, Isaac & Gillespie, Jeffrey & Scaglia, Guillermo, 2016. "Goal Structure of U.S. Grass-Fed Beef Producers," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 229565, Southern Agricultural Economics Association.
    7. Gomez-Limon, Jose A. & Martinez, Yolanda, 2006. "Multi-criteria modelling of irrigation water market at basin level: A Spanish case study," European Journal of Operational Research, Elsevier, vol. 173(1), pages 313-336, August.
    8. Francisco J. André & Laura Riesgo, 2006. "A Duality Procedure to Elicit Nonlinear Multiattribute Utility Functions," Working Papers 06.02, Universidad Pablo de Olavide, Department of Economics.
    9. André, Francisco J. & Herrero, Inés & Riesgo, Laura, 2010. "A modified DEA model to estimate the importance of objectives with an application to agricultural economics," Omega, Elsevier, vol. 38(5), pages 371-382, October.
    10. José A. Gómez-Limón & Yolanda Martínez Martínez, 2004. "Multicriteria Modelling of Irrigation Water Market at Basin Level," Economic Working Papers at Centro de Estudios Andaluces E2004/26, Centro de Estudios Andaluces.
    11. Gomez-Limon, Jose A. & Arriaza, Manuel & Riesgo, Laura, 2003. "An MCDM analysis of agricultural risk aversion," European Journal of Operational Research, Elsevier, vol. 151(3), pages 569-585, December.
    12. Kliebenstein, James B. & Heffernan, William D. & Barrett, Donald A. & Kirtley, Carrol L., 1979. "An Analysis Of Farmers Reasons For Farming: An Application Of Discriminant Analysis," Risk Management in Agriculture: Behavioral, Managerial, and Policy Issues, January 25-26, 1979, San Francisco, California 271462, Regional Research Projects > W-149: An Economic Evaluation of Managing Market Risks in Agriculture.
    13. Gomez-Limon, Jose Antonio & Riesgo, Laura & Arriaza Balmón, Manuel, 2002. "Agricultural Risk Aversion Revisited: A Multicriteria Decision-Making Approach," 2002 International Congress, August 28-31, 2002, Zaragoza, Spain 24827, European Association of Agricultural Economists.
    14. Rosato, Paolo & Stellin, Giuseppe, 1995. "MULTI CRITERIA ANALYSIS IN FARM MANAGEMENT FOLLOWING THE COMMON AGRICULTURAL POLICY REFORM: AN APPLICATION OF MULTI-OBJECTIVE INTEGER LINEAR PROGRAMMING; Proceedings of the 4th Minnesota Padova Confer," Working Papers 14414, University of Minnesota, Center for International Food and Agricultural Policy.
    15. Francisco J. André & Inés Herrero & Laura Riesgo, 2004. "Using DEA to estimate the importance of objectives for decision makers," Economic Working Papers at Centro de Estudios Andaluces E2004/50, Centro de Estudios Andaluces.
    16. Patrick, George F., 1978. "Some Impacts Of Inflation On Farm Firm Growth," Southern Journal of Agricultural Economics, Southern Agricultural Economics Association, vol. 10(2), pages 1-6, December.
    17. Francisco J. André & Inés Herrero & Laura Riesgo, 2007. "Using a modified DEA model to estimate the importance of objectives. An application to agricultural economics," Working Papers 07.09, Universidad Pablo de Olavide, Department of Economics.
    18. Castillo-Valero, Juan S. & Sanchez-Garcia, Mercedes & Garcia-Cortijo, Mari Carmen, 2016. "Predicting grower choices in a regulated environment," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(1), November.
    19. Andre, Francisco J. & Riesgo, Laura, 2007. "A non-interactive elicitation method for non-linear multiattribute utility functions: Theory and application to agricultural economics," European Journal of Operational Research, Elsevier, vol. 181(2), pages 793-807, September.
    20. Tanaka, John A. & Torell, L. Allen & Rimbey, Neil R., 2005. "Who Are Public Land Ranchers and Why Are They Out There?," Western Economics Forum, Western Agricultural Economics Association, vol. 4(2), pages 1-7.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:7:y:1991:i:6:p:537-549. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.