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US consumer preferences and attitudes toward seaweed and value‐added products

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Listed:
  • Qiujie Zheng
  • Christopher V. Davis
  • Anne Langston Noll
  • Raymond Bernier
  • Randy Labbe

Abstract

Food reformulation and the introduction of novel sources of nutrition are considered potential strategies to address poor nutrition and public health issues. Seaweed, a novel food in Western cuisine, is gaining popularity, and seaweed farming in the United States is an emerging and fast‐growing aquaculture segment. This paper provides a comprehensive understanding of US consumers' preferences and attitudes toward seaweed and value‐added seaweed products. Specifically, the study focuses on two distinct consumer groups: those who consume seaweed and those who do not. It includes separate analyses for each group to compare their attitudes and examine the characteristics and factors affecting their attitudes. This paper summarizes the different characteristics of seaweed consumers and nonconsumers. The results show that the seaweed consumers' knowledge of seaweed and perceptions of seaweed quality, price, and availability positively affect their intentions to try a new product flavored with seaweed. Nonconsumers have unique reasons for not consuming seaweed, several of which are associated with their intentions to try a new seaweed product [EconLit Citations: D12, Q13].

Suggested Citation

  • Qiujie Zheng & Christopher V. Davis & Anne Langston Noll & Raymond Bernier & Randy Labbe, 2024. "US consumer preferences and attitudes toward seaweed and value‐added products," Agribusiness, John Wiley & Sons, Ltd., vol. 40(3), pages 699-724, July.
    • Handle: RePEc:wly:agribz:v:40:y:2024:i:3:p:699-724
    DOI: 10.1002/agr.21915
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    References listed on IDEAS

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    1. Tongzhe Li & Ahsanuzzaman & Kent D. Messer, 2021. "Is There a Potential US Market for Seaweed-Based Products? A Framed Field Experiment on Consumer Acceptance," Marine Resource Economics, University of Chicago Press, vol. 36(3), pages 255-268.
    2. Sterenn Lucas & Stéphane Gouin & Marie Lesueur, 2019. "Seaweed Consumption and Label Preferences in France," Marine Resource Economics, University of Chicago Press, vol. 34(2), pages 143-162.
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