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Agribusiness marketing research in a transition world economy

Author

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  • Thomas L. Sporleder

    (Professor in the Department of Agricultural Economics, Texas A & M University)

Abstract

Markets and the agricultural delivery system are examined in terms of the emerging areas of biotechnology and international competitiveness. These areas represent significant new researchable topics of importance to agribusiness. A second general aspect of agribusiness marketing research identified is understanding vertical linkages within the delivery system, especially the role of cash markets and the performance of various risk management strategies. Implications are drawn for priority research in agribusiness marketing.

Suggested Citation

  • Thomas L. Sporleder, 1986. "Agribusiness marketing research in a transition world economy," Agribusiness, John Wiley & Sons, Ltd., vol. 2(4), pages 431-442.
    • Handle: RePEc:wly:agribz:v:2:y:1986:i:4:p:431-442
    DOI: 10.1002/1520-6297(198624)2:4<431::AID-AGR2720020406>3.0.CO;2-Y
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    References listed on IDEAS

    as
    1. John Connor & Dale Heien & Jean Kinsey & Robert Wills, 1985. "Economic Forces Shaping the Food-Processing Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 67(5), pages 1136-1142.
    2. G. Edward Schuh, 1984. "Future Directions for Food and Agricultural Trade Policy," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 66(2), pages 242-247.
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    Cited by:

    1. Forker, Olan D., 1989. "Farm Policy and Income-Enhancement Opportunities," Staff Papers 197591, Cornell University, Department of Applied Economics and Management.
    2. William D. Dobson & Jay T. Akridge, 1989. "Establishing agribusiness research priorities and coordinating agribusiness research," Agribusiness, John Wiley & Sons, Ltd., vol. 5(4), pages 315-333.
    3. Barry, Peter J., 1995. "Industrialization Of U.S. Agriculture: Policy, Research, And Education Needs," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 24(1), pages 1-8, April.

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