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Product-country images and international food marketing: Relationships and research needs

Author

Listed:
  • Rhonda Skaggs

    (Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003)

  • Constance Falk

    (Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003)

  • Jaime Almonte

    (Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003)

  • Manuel Cárdenas

    (Department of Agricultural Economics and Agricultural Business, Box 30003, Dept. 3169, New Mexico State University, Las Cruces, NM 88003-0003)

Abstract

Consumers worldwide have increasing access to a wide variety of food products from other countries. The significance of product-country images in influencing consumer behavior is likely to increase in the future. An understanding of the role of product-country images for food products would aid in the formulation of global marketing strategies. This article provides a review of country of origin literature dealing with food products and a research agenda for agribusiness researchers. © 1996 John Wiley & Sons, Inc.

Suggested Citation

  • Rhonda Skaggs & Constance Falk & Jaime Almonte & Manuel Cárdenas, 1996. "Product-country images and international food marketing: Relationships and research needs," Agribusiness, John Wiley & Sons, Ltd., vol. 12(6), pages 593-600.
    • Handle: RePEc:wly:agribz:v:12:y:1996:i:6:p:593-600
    DOI: 10.1002/(SICI)1520-6297(199611/12)12:6<593::AID-AGR8>3.0.CO;2-Z
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    References listed on IDEAS

    as
    1. Centner, Terence J. & Turner, Steven C. & Bryan, John T., 1989. "Product Differentiation Protection: Developing A Strategy For Multiple Producers Of Regional Specialty Crops," Journal of Food Distribution Research, Food Distribution Research Society, vol. 20(2), pages 1-8, September.
    2. Henderson, Dennis R. & Handy, Charles R., 1993. "Globalization of the Food Industry," Food and Agricultural Marketing Issues for the 21st Century - FAMC 1993 Conference 265921, Food and Agricultural Marketing Consortium (FAMC).
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    Cited by:

    1. Riccardo Scarpa & George Philippidis & Fiorenza Spalatro, 2005. "Product-country images and preference heterogeneity for Mediterranean food products: A discrete choice framework," Agribusiness, John Wiley & Sons, Ltd., vol. 21(3), pages 329-349.
    2. Teixeira, Erly C. & Cypriano, Luiz A. & Pinto, Wildson J., 2002. "Impacts of AFTA and MERCOEURO on Agribusiness in the MERCOSUL Countries," Conference papers 331001, Purdue University, Center for Global Trade Analysis, Global Trade Analysis Project.
    3. Siad, Si Mokrane & Iacobellis, Vito & Zdruli, Pandi & Gioia, Andrea & Stavi, Ilan & Hoogenboom, Gerrit, 2019. "A review of coupled hydrologic and crop growth models," Agricultural Water Management, Elsevier, vol. 224(C), pages 1-1.
    4. Tregear, Angela & Kuznesof, Sharron & Moxey, Andrew, 1998. "Policy initiatives for regional foods: some insights from consumer research," Food Policy, Elsevier, vol. 23(5), pages 383-394, October.
    5. Guina, Fernanda de Tavares Canto & Giraldi, Janaina de Moura Engracia, 2013. "The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-22, November.
    6. George Philippidis & Lionel Hubbard, 2003. "Modelling hierarchical consumer preferences: an application to global food markets," Applied Economics, Taylor & Francis Journals, vol. 35(15), pages 1679-1687.
    7. Manuel Garcia & Carlos Carpio & Darren Hudson & Tullaya Boonsaeng & Chenggang Wang, 2024. "Mexican consumers' perceptions and preferences for US and Texas beef," Agribusiness, John Wiley & Sons, Ltd., vol. 40(4), pages 727-748, October.

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