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American And Chinese Thinking Styles: Attitude Effects On Holistic And Attribute Ads

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  • Beichen Liang
  • Joseph Cherian

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  • Beichen Liang & Joseph Cherian, 2014. "American And Chinese Thinking Styles: Attitude Effects On Holistic And Attribute Ads," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 5(1).
    • Handle: RePEc:vul:omefvu:v:5:y:2014:i:1:id:163
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