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Sino-Algerian B2B Relational Exchange via E-Marketplace: Case Study of Algerian Import Companies

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  • Djenouhat Assia
  • Djaouahdou Reda

    (University Badji Mokhtar Annaba, Algeria)

Abstract

The objective of this paper is to investigate the influence of Sino-Algerian B2B relational exchange via e-marketplace, by examining the two instrumental dimensions of relational exchange where information exchange and flexibility were tested. Toward that goal, a survey is employed to Algerian import companies to determine the quality of relational exchange with Chinese companies when trading via e-marketplace. A conceptual framework was developed based on extended literature review and examined on data collected from 70 companies through a survey methodology. As a result, Algerian import companies have a good and strong relational exchange with Chinese companies via e-marketplace, due to high degree of transparency, just-in-time services and special facilities in language negotiation, ordering, payment methods and shipment provided by Chinese companies. Thus, non-trust on e-commerce and internet infrastructure in Algeria has affected the trust on after-purchase activities via e-marketplace. So, Algerian companies strongly trust on Chinese companies but they weakly trust on trading with them via e-marketplace.

Suggested Citation

  • Djenouhat Assia & Djaouahdou Reda, 2017. "Sino-Algerian B2B Relational Exchange via E-Marketplace: Case Study of Algerian Import Companies," Valahian Journal of Economic Studies, Sciendo, vol. 8(1), pages 31-36, April.
  • Handle: RePEc:vrs:vaecst:v:8:y:2017:i:1:p:31-36:n:4
    DOI: 10.1515/vjes-2017-0004
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    References listed on IDEAS

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    1. Siguaw, Judy A. & Baker, Thomas L. & Simpson, Penny M., 2003. "Preliminary evidence on the composition of relational exchange and its outcomes: the distributor perspective," Journal of Business Research, Elsevier, vol. 56(4), pages 311-322, April.
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