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Pro-Ecological Hotel Policies as Assessed by Guests

Author

Listed:
  • Kapera Izabela

    (University School of Physical Education, Cracow, Faculty of Tourism and Leisure)

  • Wszendybył-Skulska Ewa

    (Jagiellonian University, Cracow, Faculty of Management and Social Communication, Department of Management on Tourism)

Abstract

The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland.

Suggested Citation

  • Kapera Izabela & Wszendybył-Skulska Ewa, 2017. "Pro-Ecological Hotel Policies as Assessed by Guests," Turyzm / Tourism, Sciendo, vol. 27(2), pages 57-62, December.
    • Handle: RePEc:vrs:touris:v:27:y:2017:i:2:p:57-62:n:5
    DOI: 10.1515/tour-2017-0013
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    References listed on IDEAS

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    3. Noah J. Goldstein & Robert B. Cialdini & Vladas Griskevicius, 2008. "A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 472-482, March.
    4. Kostakis, I. & Sardianou, E., 2012. "Which factors affect the willingness of tourists to pay for renewable energy?," Renewable Energy, Elsevier, vol. 38(1), pages 169-172.
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