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Exploring the Dynamics of Innovation in the Era of Artificial Intelligence

Author

Listed:
  • Maier Andreea

    (Babes-Bolyai University, Romania)

  • Osoian Codruța

    (Babes-Bolyai University, Romania)

Abstract

Artificial Intelligence (AI) is revolutionizing the landscape of innovation, presenting both unprecedented opportunities and many challenges for individuals, organizations, and societies. The purpose of this paper is to investigate what will happen with innovation in an AI era, through a comprehensive analysis of the dynamics of innovation in the era of AI. Based on a bibliometric analysis we explore the paper annual publication number, the trend topic, the word count and the international interest for this subject. Through an in-dept analysis we observed some transformative changes that will arise: Data-Driven Decision Making, Personalized Customer Experiences, Supply Chain Optimization, Innovation in Financial Services, AI-Powered Entrepreneurship, Job Displacement and Reskilling, Ethical and Regulatory Considerations. By integrating insights from both bibliometric analyses and scenario planning exercises, we offer a nuanced understanding of the opportunities and challenges arising from AI-driven innovation and provide strategic recommendations for navigating the complex terrain of the AI era. The findings contribute to the academic discourse on AI and innovation, inform evidence-based decision-making, and inspire proactive responses to the transformative forces shaping our collective future.

Suggested Citation

  • Maier Andreea & Osoian Codruța, 2024. "Exploring the Dynamics of Innovation in the Era of Artificial Intelligence," Studia Universitatis Babeș-Bolyai Oeconomica, Sciendo, vol. 69(2), pages 1-12.
    • Handle: RePEc:vrs:subboe:v:69:y:2024:i:2:p:1-12:n:1001
    DOI: 10.2478/subboec-2024-0006
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    More about this item

    Keywords

    artificial Intelligence; AI; innovation; innovation management;
    All these keywords.

    JEL classification:

    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics

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