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Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households

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  • Caspers Cornelis G.W.

    (MSc, PhD Candidate, School of Economics and Business, University of Sarajevo)

Abstract

The central theme in this article is Consumer Social Responsibility (CnSR) in the context of sustainable water consumption at home. In this paper, a conceptual SEM model will be tested based on the Theory of Planned Behaviour. This model focuses on the role of trust mediated by CnSR attitude, in influencing water conservation behaviour. Using a sample of 493 respondents, SEM analysis results show that trust in water companies and general trust disposition have significant effect on CnSR attitude. Attitude is approached via environmental, economic and social angle, covering three (triple) mentioned domains of sustainability each with an associated minimum (bottom) required level (line) also known as the Triple Bottom Line (TBL).

Suggested Citation

  • Caspers Cornelis G.W., 2020. "Role of Trust in Adopting Consumer Social Responsible Behaviour in the Context of Water Use in Domestic Households," South East European Journal of Economics and Business, Sciendo, vol. 15(1), pages 1-13, June.
    • Handle: RePEc:vrs:seejeb:v:15:y:2020:i:1:p:1-13:n:1
    DOI: 10.2478/jeb-2020-0001
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    References listed on IDEAS

    as
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    3. Gefen, David & Straub, Detmar W., 2004. "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services," Omega, Elsevier, vol. 32(6), pages 407-424, December.
    4. Robert Caruana & Andreas Chatzidakis, 2014. "Consumer Social Responsibility (CnSR): Toward a Multi-Level, Multi-Agent Conceptualization of the “Other CSR”," Journal of Business Ethics, Springer, vol. 121(4), pages 577-592, June.
    5. Nicolás C. Bronfman & Pamela C. Cisternas & Esperanza López-Vázquez & Cristóbal De la Maza & Juan Carlos Oyanedel, 2015. "Understanding Attitudes and Pro-Environmental Behaviors in a Chilean Community," Sustainability, MDPI, vol. 7(10), pages 1-20, October.
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    More about this item

    Keywords

    Sustainability; Triple Bottom Line; CnSR; Water Sector; SEM; Theory of Planned Behaviour; Trust;
    All these keywords.

    JEL classification:

    • M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General

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