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Local Amenities – Spatial Modelling of Market Potential Based on Open Data

Author

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  • Cellmer Radosław

    (Department of Spatial Analysis and Real Estate Market, Institute of Spatial Management and Geography, University of Warmia and Mazury in Olsztyn, ul. Prawochenskiego 15, 10-720 Olsztyn, Poland)

Abstract

This paper presents the concept and methodology for assessing the market potential of local convenience shops in spatial terms. The methods concerned are based on spatial analyses using information derived from open data concerning local population density and competing establishments. The study focused on four main stages, including the estimation of shop density, population density, the compilation of a market potential map, and data reclassification to identify the potential for the location of new shops. The area under study comprised three cities: Łódź, Poznań, and Wrocław. The results of the study suggest that a high market potential does not concern the most populated areas but less populated ones, which is mainly due to much less competition. It was also indicated that the study may serve an important role in terms of sustainable urban development and an improvement in the inhabitants’ quality of life.

Suggested Citation

  • Cellmer Radosław, 2023. "Local Amenities – Spatial Modelling of Market Potential Based on Open Data," Real Estate Management and Valuation, Sciendo, vol. 31(4), pages 57-64, December.
    • Handle: RePEc:vrs:remava:v:31:y:2023:i:4:p:57-64:n:4
    DOI: 10.2478/remav-2023-0030
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    References listed on IDEAS

    as
    1. Thrall, Grant Ian, 2002. "Business Geography and New Real Estate Market Analysis," OUP Catalogue, Oxford University Press, number 9780195076363.
    2. Garcia-López, Miquel-Àngel, 2012. "Urban spatial structure, suburbanization and transportation in Barcelona," Journal of Urban Economics, Elsevier, vol. 72(2), pages 176-190.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    local amenities; market potential; shops locations;
    All these keywords.

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D57 - Microeconomics - - General Equilibrium and Disequilibrium - - - Input-Output Tables and Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R22 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Household Analysis - - - Other Demand

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