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Mapping Organizational Performance Using Digital Technologies

Author

Listed:
  • Sarcea Manea Oana Alexandra

    (National University of Political Studies and Public Administration, Bucharest, Romania)

  • Zbuchea Alexandra

    (National University of Political Studies and Public Administration, Bucharest, Romania)

  • Pinzaru Florina

    (National University of Political Studies and Public Administration, Bucharest, Romania)

Abstract

The present article studies the importance of new technologies connected with today’s business environment. From small businesses to corporations, companies are adapting to new high-tech solutions to increase efficiency, productivity, and customer engagement. The increasing use of artificial intelligence, automation, and other digital media is changing the way businesses are conducted. One of the most significant advantages of technology in business is efficiency. Process automation and the use of advanced software can help companies to reduce costs and to optimize their operations. Technology can also improve the quality of products and services through the use of digital testing and quality control tools. Technological innovations such as artificial intelligence, blockchain, and the Internet of Things have made process automation possible and given companies new ways to manage their operations and expand their businesses. The authors highlighted the latest literature related to the analyzed fields, and at the same time, VOSviewer was used as a reinforcement and literature’ tool for the chosen keywords.

Suggested Citation

  • Sarcea Manea Oana Alexandra & Zbuchea Alexandra & Pinzaru Florina, 2024. "Mapping Organizational Performance Using Digital Technologies," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 3530-3542.
    • Handle: RePEc:vrs:poicbe:v:18:y:2024:i:1:p:3530-3542:n:1049
    DOI: 10.2478/picbe-2024-0286
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    References listed on IDEAS

    as
    1. Rahman, Muhammad Sabbir & Bag, Surajit & Gupta, Shivam & Sivarajah, Uthayasankar, 2023. "Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance," Journal of Business Research, Elsevier, vol. 156(C).
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