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Exploring the Role of Consumers in Promoting a Circular Economy: Increasing Awareness and Engagement

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  • Bucur Louisa-Maria

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

The term “circular economy” is currently gaining a lot of attention and refers to a sustainable economic model that aims to conserve resources for a longer period by reducing waste and pollution, recycling and reusing existing products and materials, and regenerating the natural environment. Therefore, consumers are those who have an important role to play in driving the transition to such an economy by making purchasing decisions that prioritize durable, repairable, and recyclable products. Those who make these choices are more likely to contribute to the success of a circular economy. Many consumers may not be aware of the benefits a circular economy could have on the environment and economy or may not understand how their purchasing decisions can impact the environment. By increasing consumer awareness and education, we can empower consumers to make more sustainable purchasing decisions. The article will explore ways to increase consumer engagement in the circular economy. Therefore, it will present an overview of the role of consumers in promoting a circular economy and ways to increase awareness and engagement. It will demonstrate that by empowering consumers to make more sustainable purchasing decisions, we can create a more sustainable future and preserve resources for future generations.

Suggested Citation

  • Bucur Louisa-Maria, 2023. "Exploring the Role of Consumers in Promoting a Circular Economy: Increasing Awareness and Engagement," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 38-47, July.
    • Handle: RePEc:vrs:poicbe:v:17:y:2023:i:1:p:38-47:n:5
    DOI: 10.2478/picbe-2023-0006
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    References listed on IDEAS

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    1. Ruth Mugge, 2018. "Product Design and Consumer Behaviour in a Circular Economy," Sustainability, MDPI, vol. 10(10), pages 1-4, October.
    2. Scholz, Joachim & Smith, Andrew N., 2016. "Augmented reality: Designing immersive experiences that maximize consumer engagement," Business Horizons, Elsevier, vol. 59(2), pages 149-161.
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