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Romanian Market Strategies in the Pharmaceutical Industry

Author

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  • Opriş Mircea Constantin

    (University Politehnica of Bucharest, Splaiul Independentei)

  • Deselnicu Dana Corina

    (University Politehnica of Bucharest, Splaiul Independentei)

  • Crasoveanu Fowzi-Constantin

    (University Politehnica of Bucharest, Splaiul Independentei)

Abstract

Understanding the actions taken by pharmaceutical companies to counter competition requires information on how the pharmaceutical sector is built. The pharmaceutical market, mentioned in this paper, contains all companies that produce or develop pharmaceuticals or compounds that are used to produce drugs and all other participants that interact with those companies for the purpose of selling or buying a drug. It is also necessary to understand market participants and the importance of an economy for maintaining this growing sector by supporting its production and development, in order to understand the anti-competitive actions taken by pharmaceutical innovators. This case study will provide an overview of the market defined below, applied strategies, and the elements constitutive of the pharmaceutical supply chain.

Suggested Citation

  • Opriş Mircea Constantin & Deselnicu Dana Corina & Crasoveanu Fowzi-Constantin, 2023. "Romanian Market Strategies in the Pharmaceutical Industry," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 17(1), pages 1404-1412, July.
    • Handle: RePEc:vrs:poicbe:v:17:y:2023:i:1:p:1404-1412:n:20
    DOI: 10.2478/picbe-2023-0126
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    References listed on IDEAS

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    1. Daron Acemoglu & Simon Johnson & Todd Mitton, 2009. "Determinants of Vertical Integration: Financial Development and Contracting Costs," Journal of Finance, American Finance Association, vol. 64(3), pages 1251-1290, June.
    2. Ganslandt, Mattias & Maskus, Keith E., 2007. "Vertical distribution, parallel trade, and price divergence in integrated markets," European Economic Review, Elsevier, vol. 51(4), pages 943-970, May.
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