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Monitoring solutions for market segments

Author

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  • Cociorva Alexandru

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Onofrei Nicoleta

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Taking into consideration the complex market segments that developed during the past 20 years, it is necessary to align to society’s needs also from a technological point of view, as a premise for the growing information society. This aspect has major implications in all areas and leads to development of stand-alone or integrated monitoring mechanisms and systems. This paper captures the modalities of adapting the commercial needs to the complex and permanently growing societies, through an enhanced set of monitoring solutions, which will be described as models. The monitoring solution models will help industries, markets to adapt their needs to a developing information society in the digitalization era, enhancing the relationships at micro and macro levels. Through enhanced convergent monitoring tools, the proposed model has the capability to adapt to multiple market areas or sectors. Relevant metrics, API integrations and cloud solutions represent the most relevant prerequisites for developing an industryadapted monitoring platform, which has the possibility to extend its features based on technology changes. Hence, it is important to keep track of all relevant technological and business prerequisites and apply them on a fitted, structured monitoring platform that could serve market areas and give an important background on commercial industry adaptation behavior.

Suggested Citation

  • Cociorva Alexandru & Onofrei Nicoleta, 2022. "Monitoring solutions for market segments," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 16(1), pages 169-178, August.
    • Handle: RePEc:vrs:poicbe:v:16:y:2022:i:1:p:169-178:n:27
    DOI: 10.2478/picbe-2022-0017
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    References listed on IDEAS

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