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Cross-National Comparison of Equivalence and Measurement Quality of Response Scales in Denmark and Taiwan

Author

Listed:
  • Liao Pei-shan

    (Center for Survey Research, RCHSS, Academia Sinica, 128 Academia Road, Sec. 2, Nangang Dist., Taipei11529, Taiwan.)

  • Saris Willem E.

    (Sociometric Research Foundation, Carer Josep Pla 27 9-4, 08019Barcelona, Spain.)

  • Zavala-Rojas Diana

    (RECSM, Universitat Pompeu Fabra, Ramon Trias Fargas, 25-27, Edifici Merce` Rodoreda 24, 08005Barcelona, Spain)

Abstract

The split-ballot multitrait-multimethod (SB-MTMM) approach has been used to evaluate the measurement quality of questions in survey research. It aims to reduce the response burden of the classic MTMM design, which requires repeating alternative formulations of a survey measure to the same respondent at least three times, by using combinations of two methods in multiple groups. The SB-MTMM approach has been applied to the European Social Survey (ESS) to examine the quality of questions across countries, including the differences in response design and measurement errors. Despite wide application of the SB-MTMM design in Europe, it is yet unknown whether the same quality of survey instruments can be achieved in both a different cultural context and in a logographic writing system, like the one in Taiwan.This study tests for measurement invariance and compares measurement quality in Taiwan and Denmark, by estimating the reliability and validity of different response scales using the SB-MTMM approach. By using the same questions as in the ESS, a cross-cultural comparison is made, in order to understand whether the studied response scales perform equally well in Taiwan, compared to a European country. Results show that quality estimates are comparable across countries.

Suggested Citation

  • Liao Pei-shan & Saris Willem E. & Zavala-Rojas Diana, 2019. "Cross-National Comparison of Equivalence and Measurement Quality of Response Scales in Denmark and Taiwan," Journal of Official Statistics, Sciendo, vol. 35(1), pages 117-135, March.
    • Handle: RePEc:vrs:offsta:v:35:y:2019:i:1:p:117-135:n:6
    DOI: 10.2478/jos-2019-0006
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    References listed on IDEAS

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    1. Melanie Revilla, 2015. "Comparison of the quality estimates in a mixed-mode and a unimode design: an experiment from the European Social Survey," Quality & Quantity: International Journal of Methodology, Springer, vol. 49(3), pages 1219-1238, May.
    2. Diana Zavala-Rojas & Raül Tormos & Wiebke Weber & Melanie Revilla, 2018. "Designing response scales with multi-trait-multi-method experiments," Mathematical Population Studies, Taylor & Francis Journals, vol. 25(2), pages 66-81, April.
    3. Pei-shan Liao, 2014. "More Happy or Less Unhappy? Comparison of the Balanced and Unbalanced Designs for the Response Scale of General Happiness," Journal of Happiness Studies, Springer, vol. 15(6), pages 1407-1423, December.
    4. Christian Bjørnskov, 2010. "How Comparable are the Gallup World Poll Life Satisfaction Data?," Journal of Happiness Studies, Springer, vol. 11(1), pages 41-60, March.
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