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The Mechanism of the Branding Development of Agrarian Regions in the Conditions of the European Integration

Author

Listed:
  • Gazuda Serhiі

    (Assoc. Prof., Uzhhorod National University, 3 Narodna Sq., Uzhhorod, Ukraine)

  • Almashiy Yanina

    (Assoc. Prof., Uzhhorod National University, 3 Narodna Sq., Uzhhorod, Ukraine)

  • Gazuda Lesya

    (Dr. Prof., Uzhhorod National University, 3 Narodna Sq., Uzhhorod, Ukraine)

  • Kovalska Lubov

    (Dr. Prof., Lutsk National Technical University, 75 Lvivska Str., Lutsk, Ukraine)

  • Suvorova Svitlana

    (PhD, Assoc. Prof., Penitentiary Academy of Ukraine, 34 Honcha str., Chernihiv, Ukraine)

Abstract

The article is devoted to the formation of methodological provisions for the mechanism of the branding development of agrarian regions in the conditions of the European integration. The research is based on systemic and synergistic approaches. General scientific and special methods were used to achieve the outlined research goal, namely: method of structural and logical analysis, method of dynamic series and index, methods of induction and deduction, methods of system analysis and generalization, structuring method, method of system analysis, the method of abstraction and formalization, graphic method. By the branding of an agrarian region, the authors understand the long-term process of creating a brand of an agrarian region, based on a systematic approach, which involves forming and conveying to target groups the existing advantages of the region in the field of agro-industrial production through the formation of an attractive image. The goals of branding of agricultural regions are outlined. External and internal factors of influence on the development of the brand of agrarian regions have been studied. The mechanism for the branding development of agrarian regions is proposed.

Suggested Citation

  • Gazuda Serhiі & Almashiy Yanina & Gazuda Lesya & Kovalska Lubov & Suvorova Svitlana, 2024. "The Mechanism of the Branding Development of Agrarian Regions in the Conditions of the European Integration," Management Theory and Studies for Rural Business and Infrastructure Development, Sciendo, vol. 46(1), pages 112-121, March.
    • Handle: RePEc:vrs:mtrbid:v:46:y:2024:i:1:p:112-121:n:12
    DOI: 10.15544/mts.2024.12
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    References listed on IDEAS

    as
    1. Yongna Zou & Qingping Cheng & Hanyu Jin & Xuefu Pu, 2023. "Evaluation of Green Agricultural Development and Its Influencing Factors under the Framework of Sustainable Development Goals: Case Study of Lincang City, an Underdeveloped Mountainous Region of China," Sustainability, MDPI, vol. 15(15), pages 1-22, August.
    2. Toufik Aidat & Salah Eddine Benziouche & Leonardo Cei & Elisa Giampietri & Antonio Berti, 2023. "Impact of Agricultural Policies on the Sustainable Greenhouse Development in Biskra Region (Algeria)," Sustainability, MDPI, vol. 15(19), pages 1-14, September.
    3. Pradeleix, L. & Roux, P. & Bouarfa, S. & Bellon-Maurel, V., 2023. "Multilevel life cycle assessment to evaluate prospective agricultural development scenarios in a semi-arid irrigated region of Tunisia," Agricultural Systems, Elsevier, vol. 212(C).
    4. Elena Cervelli & Pier Francesco Recchi & Ester Scotto di Perta & Stefania Pindozzi, 2023. "Land Use Change Scenario Building Combining Agricultural Development Policies, Landscape-Planning Approaches, and Ecosystem Service Assessment: A Case Study from the Campania Region (Italy)," Land, MDPI, vol. 12(10), pages 1-24, September.
    5. Mirosław Struś & Magdalena Kalisiak-Mędelska & Michał Nadolny & Marian Kachniarz & Magdalena Raftowicz, 2020. "Community-Supported Agriculture as a Perspective Model for the Development of Small Agricultural Holding in the Region," Sustainability, MDPI, vol. 12(7), pages 1-13, March.
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    More about this item

    Keywords

    mechanism; branding; agrarian region; regional economy; agriculture; European integration;
    All these keywords.

    JEL classification:

    • R10 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - General
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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