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Consumer Loyalty Interfaces with Website Quality

Author

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  • Ūsas Antanas

    (PhD student at Kaunas Faculty of Vilnius University, Lithuania. Address: Muitinės str. 8, Kaunas, Lithuania. Phone: +370 626 27380.)

Abstract

The paper analyses the possibilities of how to increase customer loyalty by using different website quality tools. The research problem is defined as a question: How to link website quality and consumer loyalty? Data was gathered using scientific literature analysis and analysing other existing research. The results were provided based on the experts’ interviews.

Suggested Citation

  • Ūsas Antanas, 2019. "Consumer Loyalty Interfaces with Website Quality," Management of Organizations: Systematic Research, Sciendo, vol. 82(1), pages 87-96, December.
    • Handle: RePEc:vrs:morgsr:v:82:y:2019:i:1:p:87-96:n:7
    DOI: 10.1515/mosr-2019-0015
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    References listed on IDEAS

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    1. Benjamin Shiller & Joel Waldfogel & Johnny Ryan, 2018. "The effect of ad blocking on website traffic and quality," RAND Journal of Economics, RAND Corporation, vol. 49(1), pages 43-63, March.
    2. Urvashi Tandon & Ravi Kiran & Ash N. Sah, 2017. "Customer Satisfaction as Mediator Between Website Service Quality and Repurchase Intention: An Emerging Economy Case," Service Science, INFORMS, vol. 9(2), pages 106-120, June.
    3. Pankaj Aggarwal & Mengze Shi, 2018. "Monogamous versus Polygamous Brand Relationships," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(2), pages 188-201.
    4. Nedra, Bahri-Ammari & Hadhri, Walid & Mezrani, Mariem, 2019. "Determinants of customers' intentions to use hedonic networks: The case of Instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 46(C), pages 21-32.
    5. Praveen K. Kopalle & Yacheng Sun & Scott A. Neslin & Baohong Sun & Vanitha Swaminathan, 2012. "The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs," Marketing Science, INFORMS, vol. 31(2), pages 216-235, March.
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